Copy
Welcome to the Summer term 2017 newsletter for MA Service Experience Design and Innovation, at London College of Communication, University of the Arts London
View this email in your browser

In this issue

This term students (and staff!) have been busy at work on several projects.

As a main unit the students were working on Individual Concept Development Unit, which leads to handing in the Major Project Proposals, and in the last few weeks of this term students started to work on their Major Projects. As part of the Individual Concept Development Unit students pitched their topics, had many group and individual tutorials and feedback sessions, and also worked on an Ethics workshop with Rob Maslin, on a Proposal Jam with Hena Ali, a Project Management day with Phillippa Rose, a blueprint masterclass with Lara Salinas, and a Prototyping workshop with Cordula Friedlander. The Global Design Futures Unit came to an end, with students publishing their online Global Design Trend forecast.

Students worked on an Intensive 5-day Service Design Sprint to deliver novel solutions that contribute to improve the employee experience at Decathlon Lakeside (UK). This project piloted an agile model of collaboration that tackles a well-structured challenge and focuses on implementation and measurement of a service proposal with a private enterprise client. Watch the film and longer description below.

Plan UK approached MA SEDI to help define new ways in which campaign supporters can show their support for a cause, that go beyond online petitions. The students organised co-design and co-prototyping workshops with Plan UK staff as well as LCC students from many other disciplines. Read more about this below.

Alison Prendiville and Cordula Friedlander ran the 9th service design workshop at Samsung Art and Design Institute in Seoul (SADI), South Korea. Eight MA SEDI travelled to Seoul to join the workshop, teaming up with their colleagues from the SADI Communication Design department, to work on a project sponsored by Seoul Design Foundation, was to create new service opportunities for the Seoul Up-cycling Plaza. Film and description below.

Five MA SEDI students, together with two students from CSM MA Industrial Design, attended the British Geological Survey Challenge to act as Service Design consultants in the last phases of development of innovative concepts.

In research, Alison Prendiville was just awarded funding as co-investigator on a Horizon 2020 and an AHRC research project. Silvia Grimaldi published a chapter in the Routledge Hanbook of Sustainable Design and a delegations of staff and students attended and presented at the European Academy of Design conference in Rome last spring. Read more about all of this below.

Plan International UK, a children’s charity striving to advance children’s rights and equality for girls all over the world, approached MA SEDI to help them design a new way to show the collective voice of its supporters.

This was a student led project, divided into four phases, with a student project managing each phase. Plan UK was closely involved in the project, feeding back on each step as well as participating in co-design workshops.

The Discover phase kicked off with a briefing from Plan UK and research into supporters, engagement mechanisms, and benchmarking. The Define phase involved coordinating two workshops with students from across LCC as well as Plan UK employees, codesigning and prototyping possible approaches to the brief and coming up with a number of concepts. The video (coming soon) showing some of the activities that took place in the workshops.

In th Develop phase MA SEDI students developed the concepts further into viable solutions to the breif. The Deliver phase looked at communication and implementation of the four final designs. Look out for some of these in Plan's upcoming campaigns!

2017 the 9th SADI-LCC

GLOBAL SERVICE DESIGN WORKSHOP May 22nd-27 2017 Alison Prendiville and Cordula Friedlander ran the 9th service design workshop at Samsung Art and Design Institute in Seoul (SADI), South Korea. Eight students from the London College of Communication (LCC - UAL) MA Service Experience Design Innovation course travelled to Seoul to join the workshop, teaming up with their colleagues from the SADI Communication Design department.

This year’s workshop brief, sponsored by Seoul Design Foundation, was to create new service opportunities for the Seoul Up-cycling Plaza. Students were to explore, through Service Design methods and tools, service opportunities for the new, not yet opened, Up-Cycling Plaza with the aim to connect different communities and individuals from across Seoul to engage in understanding waste as a resource; with the purpose that this would lead to more sustainable ways of living and contribute to Seoul City's 2030 zero waste goal.

As part of the discovery phase LCC students had the opportunity to visit the new upcycling facilities, a re-use and re-cycling centre, up-cycling shops and a dis-assembly plant. The student teams conducted interviews with potential stakeholders, designers and makers, manufacturers, students and design educators, hotel and restaurant industries, shop managers, recycling facilities, general waste and re-cycling collectors and members of the public.

Each of the 5 teams concluded their research with the creation of personas and a research question. The teams continued to develop service concepts and the workshop concluded with a well-received presentation to the clients. The teams delivered innovative and feasible service proposals for the future vision of Seoul Upcycling Plaza and the opportunities for their strategic engagement with design education and manufacturing, material sciences and the design profession, the tourism and hotel industries, local community and local shops and coffee shops across Seoul.

Global Design Futures: read current student Thomas Wagner's excellent essay in response to the brief
 
Fair Trade Data
A future where an ethical use of personal data is labeled
"Digitalization of our physical world and the future of privacy. I asked myself the question: is a world of total surveillance inevitable or are there possibilities to design a delightful user experience?"
Read the full post here https://medium.com/global-design-futures/fair-trade-data-db2bca6d08b9
 
Silvia Grimaldi has just published a chapter entitled 'Surprising Longevity’, in Chapman, J. (ed.) (2017) The Routledge Handbook of Sustainable Product Design. Routledge/Taylor & Francis. The chapter analyses a series of examples of how surprise enhances designed objects, and outlines the value of using surprise to create emotional sustainability and product longevity.
Link to past newsletters below:
Spring 2017 - https://goo.gl/2b0sMb

 
Service Design Sprint: Improving employee experience by design at Decathlon Lakeside
Decathlon invited the MA Service Experience Design and Innovation to explore, propose, implement and assess the impact of novel strategies for Decathlon Lakeside to improve the experience of their employees.
Decathlon is one of the world’s largest sporting goods retailers, whose purpose is to make sport accessible for the many. Initiated in France in 1976, Decathlon opened its first UK store in London in 1999 and has since grown to over 28 stores. Decathlon has expanded to over 1,095 stores worldwide.

This project pilots an agile model of collaboration that tackles a well-structured challenge and focuses on implementation and measurement of a service proposal with a private enterprise client. The model is devised as a five-day Service Design Sprint that follows a Double Diamond design process divided in two stages that combine curriculum project and graduate consultancy. For three intense days, teams worked to develop four service concepts, including research, prototypes, tests, implementation plan and measurement plans at 3 months. This stage concludes with the selection of one of the four service concepts proposed.

The second stage takes the form of a graduate consultancy. Over two days, the selected team, visiting service designer and tutor work together with the client on the delivery and implementation of the selected service concept. Following the Service Design Sprint, a tutor assists Decathlon during the implementation and measurement of the service concept.

Students benefit from this model by working in a professional environment through all the stages of the project, from research to implementation and measurement of the service concept’s impact. Enterprise benefits from the expertise of a team of service design practitioners, academics and students throughout the curriculum project, graduate consultancy and follow up stages to measure impact.
A group of LCC lecturers, research students and an MA SEDI student attended the 12th European Academy of Design Conference, Design for Next, in Rome, Italy.

Our student Anna Focaroli reported back on the experience http://blogs.arts.ac.uk/pgcommunity/2017/05/19/anna-focaroli-ma-service-design-student-reports-back-on-the-12-ead-conference-in-rome/

Papers at the conference associated to the course:
  • Service design pedagogy and effective student engagement: Generative tools and methods by Hena Ali, Silvia Grimaldi and Monica Biagioli
  • Poster: Anatomy of local government/design education collaboration by Adam Thorpe, Alison Prendiville, Lara Salinas and Sarah Rhodes
  • The four levels of Narrative: Design to Enhance Wellbeing by Patrick William Jordan, Andy Bardill, Kate Herd and Silvia Grimaldi
  • Raising the Questions of Agency and Meaning in Emerging Design Practice by Paola Pierri (PhD student at LCC)
Dr. Alison Prendiville will be Co-Investigator on two research projects which were just funded through Horizon 2020 and the Arts and Humanities Research Council (AHRC):

EU Horizon 2020 Pharma Factor - Building the product pipeline for commercial demonstration of Plant Molecular Factories with 13 European Partners led by St Georges Hospital Medical School.

AHRC - Re-invisioning Infection Practice Ecologies in Nursing (RIPEN) through Arts and Humanities Approaches. Lead Partner is Glasgow School of Art, with London College of Communication UAL, Kings College London, Glasgow Caledonian University and Imperial College London.
Five MA SEDI students, together with two students from MA Industrial Design at Central Saint Martins, attended the British Geological Survey Challenge to act as Service Design consultants in the last phases of development of innovative concepts. Anupa Dasgupta, Phakthima Patumraj (Kloy), Qican Dong (Dora), Minzhu Li (Chris), Che-Wei Hsu (Jeffery) worked with staff from the British Geological Survey over three days in their headquarters in Nottingham, and Alison Prendiville judged the Challenge.
Friday talks and guest lectures this term:
Thais Tozatto Maio - Livework
Boris Divjak - Unboxed
Iain MacDonald - "Learning from the Locals: Malaria education co-design project in Mozambique"
Bethany Frank - Engine Service Design
Helen Job - future trend, insight and innovation consultant
Copyright © 2017 MA Service Design, London College of Communication, University of the Arts London, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by Mailchimp