5 things to deal with when facing the UX design realities with a luxury app

For service providers and companies dealing in lifestyle and luxury products, it is vital to provide a user experience of lifetime, allowing for differentiated services and products of top notch quality, which in turn delivers experiential value as well. By means of adoption of digital initiatives and platforms, one major challenge that the luxury industry is facing nowadays is designing an unparallel user interface allowing businesses to stand out from the crowd. Through this discussion we will try to analyze what parameters to keep in mind while designing the UX design peculiarities for a luxury lifestyle app service.

Let us talk about one such example in which a UX platform was designed aimed at providing lifestyle management services to companies as well as service providers, helping users or clients with highly peraonlized services such as luxury shopping, bookings, travel arrangements, and more. Today there are many web design company who offer UX Design Services.

The platform was meant to offer back office solution having integration of white label mobile apps, useful for users or clients in every possible manner. It was such so that provides a unique UX journey for every individual consumer. It was all meant to upscale the user experience on a Smartphone, helping digital customization and personalization with ease. Let us see the key components of user experience design within such luxury based apps.

1.  User Profile 

Today’s modern day contemporary luxury users tend to be highly active on mobile, social media, and other digital platform means. Almost 75% of them already owe digital devices, and are bound to purchase less from physical stores, giving preferences to buying from online luxury companies and the kind of authentic high-end products offer, no matter what the cost is. Additionally, they are addicted to a smooth experience online, which is hard to find in physical world, with a round the clock availability. When looking at the individual profiles of such customers, they are so diverse that you would be astonished with the kind of choices they have. You do have to consider the different geographies and demographics while taking into account the buying needs. There is lot of things to check about with the likes of mindset, habits, culture, technology reach, keeping users entertained and informed.

Just keep in mind four major questionable expressions with the likes of who, what, when, and where referring to who are you catering to, what are you catering exactly, when should you target, and where are you targeting. It is very important to have rough estimates the top level customer service incentives for adding that extra value of personalized touch. Do have an iterative design process in place so that initial methods and assumptions turn out to be accurate.

2.  Discoverable Actions

For letting users reach their goals with great ease, do provide users wit a wide range of search options, quick browsing, filters, as well as multiple criteria for search. The initial design of a menu used to be in the form of flyout search that confused users making users search for onloy default category instead of browsing categories of their choices. You should enable customers to have immediate results with just minimum work. By giving them multiple options, you are easing their experience, and hence enhancing the usability of your website. Few users migh get overwhelmed with the options, but still in long run they will feel the need. Mobile users do rely heavily on suggested offerings. Providing them with similar item options, help to save their time while offering them the exact products they are looking for. Recommended services, popular in your area, and such other CTAs are the ones making the tasks easier for you.

3.  Checkout & Payment Processing

There has to be a transparent process for booking involving stages for both company and users. The options for such a process include order options such as rejected, confirmed, processed, and booked; payment options like confirmed, pending, and requested; etc. The processes should be as short as possible with notifications sent out on every single activity. With a one button approach and instant notifications sending out, checkout could be flexible than ever.

4.  User Onboarding 

An initial process of app onboarding is critical since first impression is the last impression. You need to create initial impact in such a way that you are making your app inviting enough for personalized invitations. Ask only for basic information that are vital enough to use your app. Do not ask for unneccesary information that will only make things lengthier than meant to be. Forms with only vital details, as well inclusion of multimedia elements should do the trick.

5.  Visual Elements 

There are many visual components that when put together result in an overall impact of the luxury app. To create a holistic experience, you need to achieve maximum details possible in terms of typography, color palette, as well as iconography. Just choose solid visual cues that will make a nice impression with your luxury laded products. There are many colors associated with luxury with the likes of dark blue, jet black, gold, and few more. Having a thin and classic typography selection backed by a minimalist design will give users a feel of both elegance and modernity. The visual appeal gives an impact while comunicating exclusivity and excellence.

To sum up last few thoughts…

There is no denying with the fact that with things moving towards a tech savvy world, people are becoming more sophiticated and technology oriented, then they used to years back. The UX principles remain consistent throughout regardless of what preferences or social statuses held by users. Today people expect a lucid mobile app experience, making them more alert than ever. People want more transparency, ease of use, and a high level of human interaction, leading users to loyalty and powerful communication. After all, it is always about how your app should be perceived by the users. This means even more when dealing with the luxury items, which are a symbol of sophitication and elegance.

eSparkBiz is a leading offshore UX Design Company. We specialize in Mobile App, HTML, PHP, Wordpress & Inbound Marketing Services. So, if you are looking to Hire UI/UX Designer contact us.