Rita Ora strips down to her bra as she breaks free from controlling relationship in new music video for Poison
She's making a comeback with her first solo single in over a year, Poison.
And Rita Ora's newly-released music video doesn't disappoint, with the platinum blonde pop princess modelling a series of sexy ensembles as she belts her way through the catchy power ballad.
The song, widely rumoured to be written with her ex-boyfriend Calvin Harris in mind, has been given a video with a strong narrative about jealousy and controlling relationships.
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Hot right now: Rita Ora looks better than ever in her new music video for Poison, which premiered on Vevo on Wednesday
In the video, Rita is introduced to the glamour and glitz of showbiz by a smarmy-looking photographer who takes an interest in her.
The 24-year-old beauty develops a taste for the lifestyle of the rich and famous, taking part in numerous photoshoots with her snapper friend, who becomes her constant companion on the party circuit.
Following a glamorous Hollywood makeover, Rita enjoys a brief yet steamy dalliance with a handsome male model with a man-bun.
Stripping off: The 24-year-old star changes into a series of sexy ensembles in the video
Veiled insult: The track, said to be about Rita's ex Calvin Harris, is all about a toxic relationship
Glamorous: The star sports metallic eye shadow and a tousled blonde 'do as she belts out the song
Snap happy: The video centres around Rita's controlling relationship with a photographer
But it all turns sour Rita walks in on her photographer pal taking pictures of another one of her friends behind her back, prompting her to flee in tears while her portrait burns up in flames.
While the video makes no explicit reference her romance with Scottish DJ Calvin, which came to an end last year, the themes of betrayal and jealousy are evident.
Rita recently explained that the Sir Nolan-produced song, with its chorus, 'I pick my poison and it's you', was about a toxic relationship.
Obsessed: They strike up a friendship after he started photographing her in the street
Glitz and glamour: Rita soon becomes enamored with the showbiz lifestyle
Pop princess: The singer gets a Hollywood makeover and becomes the photographer's favourite subject
Looking good: The star posed in a fur-lined coat against a river backdrop
She told the Daily Star: 'Poison was a long time coming for me, being a 24-year-old girl and it's about how I envisage love and a time in my life when it was poisonous.
'It's a really honest song for me as ... I wanted to say things that actually happened to me.'
Poison is released on June 28, while Rita's long-awaited second album, the follow-up to 2012's Ora, is expected to drop later this year.
Smoldering: Rita, who is currently dating Hilfiger fashion heir Ricky Hil, cuts a seductive figure
Brief romance: Rita shares a few kisses with a handsome male model
Omnipresent: The photographer becomes her constant companion everywhere she goes
The Kosovo-born starlet has also revealed her fans can look forward to a far more grown up sound with her second album.
She said: 'It was really important for me to come back with the right song. It’s been a while and I wanted to come back with a bang.
'I’ve grown up a lot on this album, Ora seems like a lifetime ago. The new music is still pop but has a lot more depth to it. It’s real.'
Jealous: He resents her friendship with a handsome male pal
Betrayal: However, Rita then walks in on him photographing the same friend behind her back
Up in flames: The star sets fire to her portrait in his gallery
Next month, Rita has been selected to receive an O2 Silver Clef Award for a brand new category Best Female, which is sponsored by Vevo.
In celebration of her growing list of accolades, Rita will be honoured by the charity Nordoff Robbins at the Grosvenor House Hotel in London.
On hearing the news, Rita said: ‘I feel honoured to be receiving the Best Female Award at the O2 Silver Clef Lunch. It’s great to be recognised by Nordoff Robbins, a charity which uses music to transform the lives of so many people.’
Behind the scenes: Rita Ora smoulders in a lace bra and leather jacket in shots from her new video Poison
'I wanted to come back with a bang': The 24-year-old will release her new single on June 28
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