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Strong
presence at the ADA
Novo Nordisk participated with its biggest ever exhibition booth. |
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Financial
highlights |
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Performance
in the first half of 2001
Sales in the first half of 2001 increased by 17%, where sales growth
was realised within all key therapeutic areas. |
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Factories
for the future
Novo Nordisk is building a new facility for the production of insulin
crystals and a new factory for the production of NovoSeven®. |
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When
two make one
It is the ambition at Novo Nordisk to deliver one new device each
year. The latest invention is called InDuo™. |
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Newsbits
- Image Prize to Novo Nordisk
- Novo Nordisk towards the top
- Innovative InnoLet®
- Engineers prefer Novo Nordisk
- Internet drug promotion |
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When two make one
It is
the ambition at Novo Nordisk to deliver one new device each year. For
the patients this means more choices, and for Novo Nordisk the devices
are a key competitive advantage.
For many
people with diabetes, daily life requires carrying a logbook, insulin
pen, needles and insulin. In addition, they have to take along a glucose
monitor, lancets, test strips and a healthy snack.
In the future, however, the load may be lighter thanks to the result of
a yearlong collaboration between Novo Nordisk and LifeScan, a leading
maker of blood glucose monitoring systems. The first result of that collaboration
is InDuo™, the first two-in-one integrated insulin doser and blood glucose
monitor that helps people manage their diabetes by combining two essential
daily activities into one device.
"The device looks very simple, but its development has involved the commitment
of many people from the two companies," says Mads Henrik Dall, project
vice president, as he holds up InDuo™, which looks very similar to a mobile
phone. "The insulin injection device is Innovo® - and it has not changed,"
he explains. As he speaks, he slips Innovo® out from the inside of the
hard casing of InDuo™ - actually a discreet tubular case moulded to look
like a mobile phone. The case itself houses the glucose monitor; what
looks like the display of the phone is the display of the monitor.
"The meter has the same features as LifeScan's One Touch® Ultra blood
glucose monitor," explains Julie Arel, international communications manager,
Durable Devices. "But it is the integration that makes InDuo™ truly unique
and exciting." For Novo Nordisk the product underpins the ambition of
delivering one new innovative device for the patients every year. For
the patients this results in increased convenience.
Two-in-one
integrated insulin doser and blood glucose monitor. The case is moulded
to look like a mobile phone, and what looks like the display of the phone
is the display of the monitor.
A promising
concept
With
InDuo™ at hand, managing diabetes becomes less overwhelming for the patient.
The meter only requires 1 microlitre of blood, which makes alternative
site testing - for example on the arm - possible with less pain than often
experienced. Readings are performed in five seconds and the meter has
a memory function that stores the data of the previous 150 tests. Memory
function is also part of the insulin injection component. The amount of
insulin delivered and the time passed since last dose are shown.
InDuo™ is made for active people with diabetes who inject insulin two
or more times a day. To successfully manage their diabetes they need to
be able to measure glucose and inject insulin anywhere anytime. So far,
reactions to the concept are very promising.
InDuo™ will be launched in the United States later this year, followed
by Europe and Japan.
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