he North Face brand was established in 1968[1] in San Francisco, when Douglas Tompkins and Kenneth "Hap" Klopp created an equipment retail store that eventually acquired the name The North Face.[1] This name was chosen because the north face of a mountain in the northern hemisphere is generally the most difficult face to climb.[2] By the 1980s, skiwear was added to the line of products, and eventually camping equipment was added as well. The North Face is now a wholly owned subsidiary of the VF Corporation.
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