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September 2010
About the Survey

 » An independent Reprint Desk study conducted online from May-July 2010

 » Information was captured using an online user response survey form
                     p          g                   p          y

 » There were 131 total respondents during the survey period listed above

 » Respondents self-identified their industry and job roles. The following
   representations were indicated:
      – Named industries: Pharmaceuticals, Medical Devices, Biotechnology,
       Healthcare Communications, Marketing Services, Publishing and others.
       Respondents with diverse job responsibilities

      – Named job roles: marketing management, product and brand management,
              j                  g     g     ,p                      g     ,
       project management, agency account management, e-marketing and meeting
       management, sales management, and executive management.
Respondents’ Industry Representation

What is your job role?
                                     Sales Management Admin.Assistant   Agency Account 
                Project Management
                Project Management          9%                             Manager
                                                                           M
                         9%                                1%
                                                                             10%          E‐Marketing
                                                                                             8%
        Product / Brand 
         Management
             9%
                                                                                                        Exec.Mgt.
                                                                                                          13%




             Other
             16%


                                                                                            Marketing 
                                                                                           Management
                             Meeting Management                                               21%
                                     4%
Respondent Roles

What is your primary role in budgeting?
Industry Correlation to Marketing Activities

         Pharmaceuticals       Biotechnology         Healthcare Communication                             Marketing Services           Medical Devices         Other   Publishing



                                other          10             1 4       5       3           4 1


                None/not applicable      3 0200
                                             1


Websites for healthcare professionals                     20                        5                                22                     9                  12      4    2


                    Private Intranets     5         4           8           4           5        30


                    Mobile sales aids               14              4                   12                  5             7    20


         Online medical case studies
         Online medical case studies            12              3           9               2        5      3 1


            Public websites or portal                    18                     6                               20                      9                 13           10       2


                           E‐detailing               16                 3                       16                        6    4       30


                  CRM management                         19                     5                    11                   6        6            13         1


               Closed loop marketing                     18                 3                        16                       10            8        30
Scientific Journal ePrint Usage Experience


Have you previously 
  used 5+ scientific 
  used 5+ scientific
  journal articles in 
 electronic formats 
      within one or 
      within one or
 marketing or sales 
        initiatives?
Article ePrint Challenges
Which of the following challenges you have
Which of the following challenges you have 
encountered in using article ePrints and 
how much of a problem is each one?
                                       Not At All     Not Very Much    Somewhat            Very Much



                                                       High costs:     27        19              46                   42

                                                Multiple invoices:          40              34                  39         21

                             No software or systems integration:        36                  42                   41         15

                                                Lack of reporting:      36                 37                   47              14

        Unfriendly DRM (e.g. plug‐ins, MAC incompatibility, etc.):          40              35                  37         22

                             Different ePrint hosting technology:       38                 32               45              19

                        Different licensing terms and conditions:      30         22                  55                   27

                                        Varying user experiences:      33             24                   60               17

                                       Multiple user agreements:       32         20                  56                   26

                          Multiple points of contact for licensing: 
                          Multiple points of contact for licensing:     34            19               58                  23
ePrints NRx from Reprints Desk
For More Information
http://www.reprintsdesk.com/eprintsnrx

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Reprints Desk 2010 ePrints Medical Marketing Survey Results

  • 2. About the Survey » An independent Reprint Desk study conducted online from May-July 2010 » Information was captured using an online user response survey form p g p y » There were 131 total respondents during the survey period listed above » Respondents self-identified their industry and job roles. The following representations were indicated: – Named industries: Pharmaceuticals, Medical Devices, Biotechnology, Healthcare Communications, Marketing Services, Publishing and others. Respondents with diverse job responsibilities – Named job roles: marketing management, product and brand management, j g g ,p g , project management, agency account management, e-marketing and meeting management, sales management, and executive management.
  • 3. Respondents’ Industry Representation What is your job role? Sales Management Admin.Assistant Agency Account  Project Management Project Management 9% Manager M 9% 1% 10% E‐Marketing 8% Product / Brand  Management 9% Exec.Mgt. 13% Other 16% Marketing  Management Meeting Management 21% 4%
  • 5. Industry Correlation to Marketing Activities Pharmaceuticals Biotechnology Healthcare Communication Marketing Services Medical Devices Other Publishing other 10 1 4 5 3 4 1 None/not applicable 3 0200 1 Websites for healthcare professionals 20 5 22 9 12 4 2 Private Intranets 5 4 8 4 5 30 Mobile sales aids 14 4 12 5 7 20 Online medical case studies Online medical case studies 12 3 9 2 5 3 1 Public websites or portal 18 6 20 9 13 10 2 E‐detailing 16 3 16 6 4 30 CRM management 19 5 11 6 6 13 1 Closed loop marketing 18 3 16 10 8 30
  • 6. Scientific Journal ePrint Usage Experience Have you previously  used 5+ scientific  used 5+ scientific journal articles in  electronic formats  within one or  within one or marketing or sales  initiatives?
  • 7. Article ePrint Challenges Which of the following challenges you have Which of the following challenges you have  encountered in using article ePrints and  how much of a problem is each one? Not At All Not Very Much Somewhat Very Much High costs:  27 19 46 42 Multiple invoices:  40 34 39 21 No software or systems integration:  36 42 41 15 Lack of reporting:  36 37 47 14 Unfriendly DRM (e.g. plug‐ins, MAC incompatibility, etc.):  40 35 37 22 Different ePrint hosting technology:  38 32 45 19 Different licensing terms and conditions:  30 22 55 27 Varying user experiences:  33 24 60 17 Multiple user agreements:  32 20 56 26 Multiple points of contact for licensing:  Multiple points of contact for licensing: 34 19 58 23