cre·a·tive
/krēˈādiv/
adjective
relating to or involving the imagination or original ideas, especially in the production of an artistic work.
"change unleashes people's creative energy"
noun
a person who is creative, typically in a professional context.
"the most important people in the mix will be creatives and direct marketing specialists"
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a person who is an artist, writer, designer, etc., typically one employed by a business to work in advertising or other aspects of marketing:.
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adjective · uncreative · unimaginative · dull · pedestrian · derivative · stodgy · pedantic · hackneyed · useless · unoriginal.
a person whose job involves producing original ideas or doing artistic work: Several leading creatives are involved in the advertising campaign.