Priceline Seeks Results From Facebook as Dollars Go to Google
This article is for subscribers only.
Priceline Group Inc. spends feverishly on Google Inc. advertisements to grab users searching for a hotel in New York or Paris -- and because ads on Facebook Inc. and Twitter Inc. have failed to deliver results, Chief Executive Officer Darren Huston said.
“For Facebook and Twitter, we have endless amounts of money,” Huston said yesterday in an interview at Bloomberg’s New York headquarters. “But we haven’t found anything there.”