When marketers need help with their campaigns on Facebook, they turn to our partners. Last October we announced updates to our partner program that would make it easier for marketers to find trusted partners who are great at what they need to do. Today the new Facebook Marketing Partner program officially launches with a new website and updated tools.

Facebook Marketing Partners is built on the idea that better partner matches improve performance for marketers. The program features hundreds of partners, new and existing, categorized based on the areas of expertise marketers need most:

The online heart of the new program is facebookmarketingpartners.com. In addition to providing program information and industry news, it’s home to the newly revamped partner matching tool. With just a few clicks, businesses can narrow the directory of partners to the handful that match what they’re trying to do.

If you’re looking for a new partner, these changes make it easier to find the right one. But the new program also helps those already working with a partner, providing an easier way to push performance further.

To learn more about the program and explore the range of partners and specialties, tour the new Facebook Marketing Partners website.