ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Service NamePrice / moPrice / yrCategoryCurrent UseStatusReasonAction
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Webinar Tool$0.00$0.00Lead genWeeklyKeepPerformance is goodIncrease webinar attend limit to 500
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Analytics Tool$0.00$0.00AnalyticsDailyKeepPerformance is good
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Storage Box$0.00$0.00File sharingDailyKeepCheaper than alternativeIncrease storage limit to 1TB
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API connector$0.00$0.00MarketingWeeklyKeepPerformance is good
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Publisher Press$0.00$0.00BloggingDailyKeepFree/partner
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Lead Gen Formkit$0.00$0.00Lead genDailyKeepPerformance is good
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SocNet Pub$0.00$0.00BlogWeeklyReplaceNot usingAlternative found
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Email Awesome$0.00$0.00EmailWeeklyReplaceToo expensiveResearch alternatives
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Email A. Plugin$0.00$0.00RSS to EmailDailyReplaceToo expensiveResearch alternatives
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Video Storage Inc$0.00$0.00
Content marketing
NeverDropNot usingCanceled
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Storage Drive$0.00$0.00File sharingDailyDropOverlappingNEED to Cancel
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Metrics R US$0.00$0.00AnalyticsNeverDropNot usingCanceled
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Follower Sync$0.00$0.00AnalyticsMonthlyDropCampaign endedCanceled
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INSTRUCTIONS:
1. Add all of your marketing tools (A), costs (B,C), categories (D), and current use (E)
2. Label which tools are "Keep" because they are performing well
3. Label which tools are "Keep" for other reasons (can't change, no alternative, free/partner)
4. Label which tools are "Drop" and why
5. Look for overlap and choose the better/cheaper solutution
6. Go through remaining tools and decide if they need to be dropped or replaced.
7. For any tool labeled "Replace" or "Droo" add an action for your next steps
8. Add your actions as calendar items or to your task manager
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