100 Things Every Designer Needs to Know About People
Apr 2011 · Pearson Education
4.2star
22 reviews
Ebook
256
Pages
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About this ebook
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
Ratings and reviews
4.2
22 reviews
Markara D
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October 24, 2018
Each chapter is a report of a test done on human behavior. Many of them used rats...hmm... A very interesting book and I did learn a lot of new information.
1 person found this review helpful
David Vávra
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September 6, 2013
First book I read on Google Play following recommendation from great Google IO talk about behavioral science. I loved the dense information value, clear structure and lot of eye opening findings which clarify why people do things. Many useful tips for better design and marketing.
6 people found this review helpful
Andy Wallace
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November 4, 2022
Very interesting for anyone to understand human habits. Student of UX/UI
About the author
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology.
She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
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