7 original photos
In a reader poll on Volkswagen Beetle ownership in a 1956 issue of Popular Mechanics, an Oklahoman Air Force technician wrote, “Words can hardly describe my elation over having come in contact with the VW. It’s the most wonderful thing that has happened to me since I’ve been driving automobiles.” In the same article, a woman from Florida swooned, “This is the first major love affair of my life!”
The title of the article, “Owning a VW Is Like Being in Love,” illustrates how quickly the car became a sensation. The Beetle had only been imported since 1949, and VW’s official American outfit had only been set up the year prior, yet it already had fostered a brand loyalty that takes decades to build — all from a car that can trace its development directly to the Third Reich. The Beetle was small, it was efficient, economical and above all it had character. And in post-WWII America, where cars were massive status symbols, the Beetle was an ernest means of transport. Cheap and cheerful, if you will.
Decades later, the Beetle continues in its third generation in the US, but has always felt lacking. It’s currently based on VW’s aging A5 platform, which underpinned the MKV Golf, and while that’s not a bad platform, it begs the question why you’d buy a Beetle over a similar Golf on VW’s updated MQB platform, for around the same price. What’s more, compared to the Golf, it loses out on interior space, both in the passenger area and in back cargo area. That’s not quite the affordable, practical everyday car it once was.
Beetle Dune Stats
Engine: 1.8-liter turbocharged four-cylinder
Transmission: six-speed automatic
Horsepower: 170
Torque: 184 lb-ft
Drive Type: front-wheel-drive
MSRP: $23,995