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The private tutoring market size is estimated to grow at a CAGR of 10.58% between 2023 and 2028. The market size is forecast to increase by USD 109.14 billion.
The private tutoring market analysis report includes historic market data from 2018 to 2022. It also extensively covers market segmentation by type (curriculum-based learning and test preparation), method (online, blended, and classroom-based), and geography (APAC, North America, Europe, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.
The rising popularity of personalized learning is notably driving market growth. There has been an ongoing shift in focus from traditional exam-based learning to an interactive, practical learning approach in educational institutions over the last few years, owing to the growing popularity of STEM education globally. Vendors that offer private tutoring services are increasingly encouraging a learner-centric approach, with an extensive focus on learner engagement, self-paced learning, and content quality. Several companies, such as Club Z! Tutoring and Pearson, offer online and blended private tutoring services that involve customization of aspects such as course curriculum and course duration based on learners' capabilities. Companies can tailor individual learning patterns of students, monitor learner engagement, and assess their progress through periodic tests and assignments with the help of data analytics. Thus, the rise in popularity of personalized learning is expected to continue to drive the growth of the private tutoring market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
C2 Educational System Inc. - The company offers private tutoring services for high schoolers including subject tutoring, SAT and ACT test prep, and intensive college admissions counseling.
The private tutoring market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The private tutoring market in the APAC region has seen remarkable growth in the last five years and is considered one of the largest and most competitive markets globally. One of the primary drivers of the APAC private tutoring market is the strong emphasis on education and academic achievement within the region. Countries such as China, Japan, South Korea, and Singapore have a cultural focus on academic excellence and high achievement in standardized tests.
As a result, parents and students seek additional educational support to gain a competitive edge in the highly competitive college admissions process and job market. The growth of the private tutoring market in India is driven by the increasing investments from private equity investors in online tutoring companies in the country. Therefore, such increasing investments in online tutoring companies are expected to fuel the growth of the private tutoring market in APAC during the forecast period.
The market share growth by the curriculum-based learning segment will be significant during the forecast period. The curriculum-based learning segment includes private tutoring services for regular academic subjects such as STEM, arts, and foreign languages. The rising importance of STEM courses in education has contributed to the growth of this segment over the last few years.
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The curriculum-based learning segment was the largest and was valued at USD 71.92 billion in 2018. In addition, with the advent of digitization, many teachers and educational institutions are opting for online and blended modes of testing for curriculum-based learning. Hence, they are entering into collaborations with various vendors that provide digital testing and assessment solutions for the K-12 industry. Therefore, there is a significant opportunity for vendors to capitalize on the growth potential of this segment. Vendors include CAT, fixed-form tests, and rubric-based assessments. Therefore, the abovementioned factors indicate that the curriculum-based learning segment of the global private tutoring market is expected to witness moderate growth during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising popularity of mobile applications and connected devices in private tutoring is an emerging trend shaping market growth. Rapid advances in education technology have spurred the growth in the adoption of the latest technological tools and devices, such as mobile applications and wearables, in the private tutoring market in the US. Companies are increasingly incorporating innovative teaching aids such as mobile applications and connected devices to enhance students' learning experience. Several applications also provide students with reading assistance through text-to-speech and speech-to-text features. Tutors can include suitable mobile applications during online live tutoring sessions for learning tasks and exercises.
In addition, the use of connected devices such as smartphones and smartwatches in virtual classrooms enables easier content sharing and learning convenience compared with conventional tutoring services. The use of mobile applications and connected devices will continue to gain popularity in the global private tutoring market during the forecast period.
The availability of open-source materials is a significant challenge hindering the market growth. The global private tutoring market faces a considerable threat from open-source tutoring services that provide learning material for free. Private tutoring service vendors offer tutoring services across a range of subjects for a fee. However, several providers, such as Coursera, edX, Udacity, and FutureLearn, offer massive open online courses (MOOCs) with learning flexibility in terms of accessibility and course duration. The popularity of MOOCs globally is increasing owing to their highly dynamic and robust curriculum. MOOCs are increasingly emerging as a viable supplement or alternative to academic education in schools.
Moreover, students and parents are increasingly viewing open-source learning as a cost-effective alternative to private tutoring services, owing to the high costs involved in availing of private tutoring services. Thus, the rising popularity of MOOCs and open-source learning is expected to hamper the growth of the global private tutoring market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Private Tutoring Market Customer Landscape
The COVID-19 pandemic has had a significant impact on the private tutoring market in APAC in 2020. With the closure of schools and the shift to remote learning, the demand for online private tutoring has surged in 2020. The regional market has witnessed a rapid increase in the adoption of virtual tutoring platforms and online tutoring services. This shift to digital platforms has not only provided convenience and accessibility but also has opened up opportunities for tutors to expand their reach beyond local markets, thus driving the growth of the private tutoring market in APAC. This trend is expected to continue and will contribute to the growth of the regional private tutoring market during the forecast period.
The private tutoring market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Private Tutoring Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.58% |
Market Growth 2024-2028 |
USD 109.14 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.9 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
C2 Educational System Inc., Chegg Inc., Club Z Inc., Coursera Inc., Daekyo Co. Ltd., Educomp Solutions Ltd., Etutorworld Corp., Fleet Education Services Ltd., Huntington Mark LLC, JEI Learning Centers LLC, Kesson Group Inc., Kumon North America Inc., Learn To Be, Mathnasium LLC, Pearson Plc, Preply Inc., Revolution Prep LLC, Sylvan Learning LLC, TPR Education LLC, and TutorMe LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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