MUMBAI: Maruti Suzuki exported its one millionth vehicle here today. To be sold in Denmark the red colored A-star left the Mundra coast line along with 2,200 other vehicles for various international destinations including Switzerland, Malta, Sweden in Europe and Algeria, Egypt and Morocco in the non European destinations.
" Two years back, Europe was a strong destination for us. We have aligned our exports strategy in line with the changed scenario in exports market. The market for us has shifted significantly from Europe to non-European countries," saidShinzo Nakanishi, Managing Director & CEO, Maruti Suzuki India Limited.
While the A-star, marketed under 'Suzuki Alto' and 'Suzuki Celerio' badge in international markets was doing well, we also worked on identifying alternate non European markets. This strategy worked in our favour and helped us retain our export numbers after European nations withdrew the scrappage incentives, said Nakanishi.
In 2009-10, Maruti Suzuki's total exports were over 1.47 lakh units. Of which over 75 per cent were to Europe. By 2011-12 the share of non-EU export sales shot up sharply from 23 per cent to 66 per cent. In coming times, the Company plans to expand its presence in newer markets including the ASEAN region.
