24 August 2016
More than 20 new outlets to be added to the city's retail offering

Dubai, UAE - Landmark Group, the region's leading retail and hospitality conglomerate, today announced a major new agreement with Reem Mall, Abu Dhabi's latest retail and leisure destination, which will see 23 new stores opening in the UAE capital in 2018.

As part of the agreement, the two million square feet mall, located on Reem Island, will host some of Landmark Group's most popular concepts, including Centrepoint, Home Centre, Max, Iconic, Sports One and Shoexpress. The Groups' popular franchise brands such as New Look, Reiss, Adidas Kids, Ecco, Koton, Yours London, Lipsy, Steve Madden, Carpisa, Nose, Pablosky, Aerosoles, Kurt Geiger, Stride Rite, Puket, Blocco 31, Kazar and Loriblu will add further to the mall's retail offering.

As a key tenant, Landmark Group will occupy a total retail area close to 200,000 square feet within Reem Mall, spread throughout the iconic project.

"Reem Mall is set to transform the retail landscape in Abu Dhabi, and this significant new agreement with Landmark Group brings some of the world's most popular brands to one convenient location," said Shane Eldstrom, Chief Operating Officer for Reem Mall. "Landmark Group shares our passion and commitment to the highest quality standards in retail and customer care, which makes them the perfect partner to help bring Abu Dhabi's most anticipated mall to life. We look forward to continuing our successful collaboration into 2017 and beyond."

Manu Jeswani, Director, Landmark Group, said: "Abu Dhabi's impressive mall development offers great potential for retail growth. Its vibrant shopping, arts and entertainment culture is a great attraction for both residents and tourists, and as the offering grows, it increases opportunity for the retail industry. Landmark Group is strategically expanding its presence in Abu Dhabi and our partnership with Reem Mall will enable us to bring our offering even closer to our customers. We look forward to working with the mall team on the launch of this great new project".

Located within one of Abu Dhabi's most vibrant communities, Reem Mall will bring a new experience in retail, leisure and entertainment.  It will house 450 stores including 85 food and beverage outlets as well as popular edutainment and entertainment anchors.

Reem Mall, developed by NREC and UPAC began construction in 2015 and is expected to open in 2018.  In addition to leading international and regional retail and restaurant brands, the mall will also house a wide range of entertainment options including the world's largest indoor snow-play park.

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About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2400 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.

Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.

The Group has also diversified in the leisure, food, hospitality and healthcare segments with Landmark Leisure, Balance Spa & Salon, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets and iCARE Clinics, primary healthcare clinics for the family.

For more information please visit, www.landmarkgroup.com

About Reem Mall
Reem Mall is Abu Dhabi's major new retail, leisure, dining and entertainment destination. It is expected to launch in 2018. The Reem Mall project will comprise around 450 stores, including 85 F&B outlets and a range of family-focused entertainment offerings including the world's largest indoor snow-play park!

About NREC
Established in Kuwait in 1973, the National Real Estate Company (NREC) is a publically listed real estate and investment company with a presence in the Middle East and North Africa.

Over the years, NREC has grown into one of the largest real estate companies in the region with ventures across the Middle East and North Africa. NREC has assets and capital of US$ 1.9 billion and manages 80 million square feet of land.  The organisation houses subsidiaries and entities across a range of countries including the UAE, Egypt, Jordan, Iraq, Lebanon, and Libya.  The portfolio of projects completed or under development, includes office space, mixed use centres, industrial parks, residential communities and super-regional malls.

About UPAC
Established in 2000, publicly listed on the Kuwait Stock Exchange, and headquartered in Kuwait, UPAC is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives. Its services cover project management and consultancy, real estate development as well as property and facilities management. UPAC manages over 24,000 sqm of commercial space at the Kuwait International Airport, Sheikh Saad Terminal and other prominent locations within the country.

For further information on Landmark, please contact:
Sabina Khandwani
Head - Corporate Communications & CSR,
Landmark Group
Email: sabina.khandwani@landmarkgroup.com

For further information on Reem Mall, please contact:
Yvonne Mtengwa
Four Communications Group
reemmall@fourcommunications.com
055
337 9415

© Press Release 2016