The Real Numbers of Creative Entrepreneurs
My goal with this project is to help makers see that they are not going "too slow" and that there are a zillion ways to make things work in a small business. YOUR story is going to encourage someone, so don't be shy.

Please fill this out if you sell what you make! Whether you're just getting started or you've been doing it for years. Whether you're making a lot or a little. Whether you make art, crafts, or words.

I'll be sharing some of these individual case studies on the blog and newsletter, so that other makers can feel not-so-alone. We won't judge or shame your numbers, but use them as encouragement and a reality-check.

REMINDER: Wherever you are and whatever you've done is perfect. You're doing your best.
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What do you sell? *
How do you sell it?
Choose all that apply
How long have you been selling it? *
Do you consider it a business or a hobby? *
Either one is fine!
How long have you been dedicated to working on it as a business?
(For example, I started selling yarn a full year before I focused on making it a business. It's totally OK if your answer is "not at all" or "yesterday")
What was your gross income from your business last month? *
(ALL the money you brought in, in one month)
Was last month a normal month? Were sales higher or lower than usual?
How much were your expenses last month?
(Anything you spent money on for the business)
What was your net revenue last month (income - expenses)?
What did you do with the profit, if there was any?
What aren't the numbers telling me?
How do YOU feel about the money in your business?
(No matter what it looks like to others, what do you think about it?)
Do you focus more on a  metric other than money?
What is it? Why?
What else do you measure month-to-month?
Clear selection
If you care about something more than sales, what is that specific number?
Ex, if you care more about email subscribers, how many do you have?
Where do you think most of your sales come from?
What kind of marketing do you do? How do you spread the word about your work?
Is there something in particular that you feel helped your business move forward?
A specific marketing tool, technique, lesson, or way of thinking?
Was there anything that you've tried that just did NOT work for you?
A specific marketing tool, technique, lesson, or way of thinking?
What's your goal for your business, big picture? Where do you want it to be?
What's the timeline for that? What metric will you measure?
How do you feel about that?
What was it like answering these questions? How do you feel?
Did anything surprise you?
Anything else you want to tell me or other creatives about your numbers or your feelings about them?
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