Done4ULocal Marketing Audit: Section 2 - Part 1 of 4
Do your best to answer as accurately as possible. If you're not sure exactly what the question is asking, just pick an answer and we will discuss when we review the questionnaire in person.

DO NOT WORRY IF YOU HAVE A LOW SCORE!

Many established businesses do not score well on this audit. Think of it like this: The more holes in your marketing plan the more great opportunities to find ways to increase your bottom line.

There are also always ways to improve what you're already doing.
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Reputation
1. Do you have a proactive system for creating positive content about your business and disseminating it on the web? *
If Yes Briefly Describe System
2. Do you have a system for monitoring what is being said about your business on the web and social media? *
If Yes Briefly Describe System
3. Do you have a reputation-saving approach to responding to clients that have expressed disappointment in your products/services? *
If Yes Briefly Describe Approach
4. Do you have a reliable system of collecting and creating client testimonials and success stories? *
If Yes Briefly Describe System
5. Do you effectively and powerfully use your testimonials in all the marketing, advertising and sales efforts you do? *
If Sometimes or Always, Describe
6. Do you have respected people in your field, market or industry who will endorse you and your company without hesitation? *
7. How many endorsements do you currently have? *
8. Do you have a continuous system/approach/ program actively in place to continually secure more prominent endorsements? *
If Yes Briefly Describe System
9. Has your website been consistently kept current and updated in design, functionality, news, blogs, awards, and any other important changes in your business? *
10. Has your website been effectively optimized for search engine results? *
If Yes Briefly Describe What Has Been Done Or What Help You Hired
11. Is your business currently ranking on page 1 of search engine results for competitive keyword phrases? *
If Yes What Phrases Are You Ranking For?
12. Do you have complete business listing profiles in Google & Bing? *
If "1 or 2" Please List
13. Do you have complete business listing profiles in multiple business directories and review sites online? *
Complete Profiles in Yellow Pages, Canpages, Yelp, 411.ca/411.com, HomeStars, Trip Advisor,
14. Do you have an active social media presence? *
If Yes Please List Social Sites
15. Do you conduct PR/media relationships/radio/newspaper/magazine interviews/event participation in your industry and local community? *
If Yes Please Describe
15. Do you conduct PR/media relationships/radio/newspaper/magazine interviews/event participation in your industry and local community? *
If Yes Please Describe
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