The Positive and Negative Aspects of 'Word of Mouth' Marketing
Dear Respondent,

I am currently reading for a B.Sc.(Hons.) in Business and IT degree within the University of Malta, and this research is being carried out in part fulfillment of this degree. The aim of this research is to develop knowledge about the positive and negative aspects of 'Word of Mouth Marketing' and it would be very much appreciated if you would take a few minutes (5-10) of your time to complete this questionnaire.

Please note that this survey is completely anonymous unless you opt to give out your e-mail for possible further contact. Furthermore all personal data will be processed in accordance with the Data Protection Act (Cap. 440 of the Laws of Malta) and will not be held for longer than is necessary. Feel free to stop filling in this survey at any moment should you feel unwilling to respond.

If a question does not apply to you, please mark it as 'non applicable' (N/A)

Jean-Pierre Agius
BSc. (Hons.) Business & Information Technology
University of Malta
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How often do you purchase products/services offline (Example: from a physical store - such as your local supermarket)? *
Very Often
Very Rarely
How often do you purchase products/services online? (Example: from an online store - such as ebay) *
Very Often
Very Rarely
Which of these media do you use to voice your opinion about/review a product/service? *
(You can choose more than one)
Required
How often do you voice your opinion about products/services you tried with: *
Very Often
Often
Sometimes
Rarely
Very Rarely
N/A
Family?
Friends?
Social Media?
Online Review Sites?
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