MARKETING RESEARCH QUESTIONNAIRE - B
This questionnaire aims to provide an understanding of the factors involved in grocery store selection for consumers living in Greater London.
The following questionnaire consists of multiple-choice and open-ended questions. Additionally, this questionnaire will also include several tables where the participant is required to indicate their preference.
Thank you in advance for taking the time to complete this questionnaire.
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1. Are you British and do you live mainly in Greater London? *
Mark ONE box.
2. For how long have you been living in Greater London? *
Mark ONE box.
3. What is the most important factor for you when choosing where to do your main weekly grocery shop?
4. Please rate the following factors by importance when choosing a store to do your main weekly grocery shop. *
Please select just one option for each factor.
extremely important
slightly important
slightly unimportant
extremely unimportant
Low prices
Special offers / bargains e.g. half price, 2 for 1
Best value for money
Quality of products
Convenience (location)
Proximity to other shops
Availability of a free car park
Short waiting time at the checkout
Additional online shopping service
Additional free services – e.g. food tastings, sport activities, coffee and magazines
Good customer service
Self-checkout system
A general, wide range of products
A wide range of organic and local products
A wide range of private-label products/ retailer own brand
Availability of one or more specific products (difficult to find elsewhere)
Offer of convenience/ hot food and in-store seating area
Store reputation
Offer of a loyalty card and coupons
Store environment/ design
Long opening hours
5. Where do you typically do your main weekly grocery shop? *
You can mark more than one.
Required
6. How many times do you do your grocery shopping in the week? *
Mark ONE box.
7. How many people do you typically do your grocery shopping for? *
Mark ONE box.
8. How much do you spend on your average monthly grocery shopping? *
Mark ONE box.
9. How much do you spend on eating out each month, on average? *
Mark ONE box.
10. What is the highest degree or level of school that you have completed? *
Mark ONE box. If currently enrolled, mark the highest level already completed.
11. What do you do for a living at present? *
Mark ONE box.
12. Age?
(in years)
13. Gender?   *
Mark ONE box.
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