Gender Marketing and Messaging from Burgers to Toys
Overview
This lesson comprises two parts:
Part 1 defines and examines targeted marketing, specifically using gender bias or gender stereotypes in advertisements
Part 2 provides examples of advertisements, as well as parodies to analyze and evaluate. This section also provides the opportunity to consider what could be done to address gender-biased content in advertisements.
This process has a post-lesson aspect, to continue to build awareness of gender bias or messages in advertisements, movies, and other media.
Recommended Content Areas:
This lesson is appropriate for a high school or higher English or communications classes, as well as for Adult Learners gaining a deeper understanding of media literacy, communication, or advertising.
Learner Description and Context:
Learners for this course are from high school-age to adults. The lesson is appropriate for use in a flipped, online, or in-class model with 1:1 computer access.
Content Warning:
Some of the information in videos is adult-level content. Some videos include adult language, images, and topics, so should be previewed by the instructor before sharing this with minors.
Instructional Objectives:
The purpose of this lesson is to:
*Identify marketing techniques used to segment particular individuals and groups.
*Analyze what gender-bias may be present in media
*Evaluate the effects of the advertisements
*Build awareness of these messages in media beyond the lesson.
Instructions to Students:
Watch the videos in sequence and respond to the questions in formal English, with evidence from the videos and analysis to support your conclusions.