The Swedish Boat Industry

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Are you Male or Female?

Male

Female

Clear selection

How old are you?

17 or younger

18-25

26-35

36-45

46-55

56-65

Older than 65

Clear selection

What is the highest level of school you have completed or the highest degree you have received?

Less than high school degree

High school degree or equivalent

Some college but no degree

Bachelor degree

Master degree

Clear selection

Which of the following categories best describes your employment status?

Unemployed

Employed

Self-employed

Retired

Student

Clear selection

What kind of boat do you own?

Motorboat - planing

Motorboat - non-planing

Sailing boat

I am not owning a boat

Clear selection

What is your purpose of owning the boat?

If you don't own a boat, answer the following questions as if you are planning to buy one.

Leisure

Commercial

Other:

Clear selection

Do you perceive it as expensive to buy and own a boat?

Yes

Clear selection

Please give a mark on the following costs from not expensive (1) to very expensive (5) regarding boat ownership

If you don't have one or more of the costs in reality, score it regarding to your perception of the cost associated with the option

1 Not Expensive

3 Expensive

5 Very Expensive

Purchase of the boat

Purchase of the engine

Depreciation of the value of the boat

Insurance

Parking space

Lifting

Maintenance

Storing during the winter

Fuel Consumption

Clear selection

Which alternative would you prefer purchasing?

The following question is simulating the purchase of a new boat. Boat A: Type of boat: 9 meters planing boat Engine options: 250 HP Top speed: 40 knots Boat B: Type of boat: 9 meters planing boat Engine options: 150 HP Top speed: 40 knots The overall performance at any speed is equal for both alternatives (A and B).

Alternative A

Alternative B

Clear selection

Pick one feature that you associate with alternative A (250 HP)

This is not based on the alternative you preferred in the previous question

Pick one feature that you associate with alternative B (150 HP)

This is not based on the alternative you preferred in the previous question

How much do you think (guess if you don't know) a new, 9 meters planing boat cost? (Swedish Kronor)

The cost is here considered with standard equipment and without the engine.

How many HP do you think (guess if you don't know) are needed for this kind of boat?

Your answer should be aligned with your personal desired usage of the boat

How much do you think that engine would cost? (Swedish Kronor)

Do you think that this category of planing boat (including the engine) is overpriced?

This answer should be based on your previous reasoning about the prices

Yes

Clear selection

What do you think is a fair price? (Swedish Kronor)

How much would you pay for this boat? (Swedish Kronor)

What do you consider as most important if you are buying a boat?

Affordability (During Purchase and Ownership)

Performance (Max. Speed)

Eco-friendliness

Clear selection

If you accept being contacted again with similar questions at a later stage, please add you email address

This information will be used only for the purpose of this project and will not be shared with any third parties. This does not have a commercial purpose.

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