Questionnaire Form
Directions:   Please answer this questionnaire to the best of your ability.  It would be a great help not to leave any question  unanswered.  Please be assured that your answer will be held in strictest confidentiality.
This research aims to evaluate the advertising efforts of KDU University College.

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1. Gender *
2. Age *
3. Current Grade *
4. What media channels and/or vehicles do you usually use to acquire knowledge and information, establish relationship and obtain entertainment?
Newspaper
Radio 
Television
Magazine
Facebook
Twitter
Official Websites
LinkedIn
Channels/ Vehicles
a) To acquire knowledge and information
b) To build/ engage/ strengthen relationship with friends and family members
c) Obtain entertainment to release tension. Such as listen to music, watching film and television
Clear selection
5. How much time do you use to obtain knowledge and information with the media channels and/or vehicles you selected in Question no 4?
Please select only one (1) time slot from the chart below.
Not more than 1 hour
1 - 4 hours
4 - 8 hours
8 hours above
Whole day
a) To acquire knowledge and information
Newspaper
Radio
Television 
Magazine
Facebook
Twitter
Official Websites
LinkedIn
Clear selection
6.  How much time do you use to release tension with the media channels and/or vehicles you selected in Question no 4?
Please select one (1) time slot from the chart below.
Not more than 1 hour
1 - 4 hours
4 - 8 hours
8 hours above
Whole day
Obtain entertainment to release tension. Such as listen to music, watching film and television.
Newspaper
Radio
Television
Magazine
Facebook
Twitter
Official Websites
LinkedIn
Clear selection
7. How much time do you use to establish relationship with friends and family members with the media channels and/or vehicles you selected in Question no 4?
Please select one (1) time slot from the chart below.
Not more than 1 hour
1 - 4 hours
4 - 8 hours
8 hours above
Whole day
a) To establish relationship with friends and family members
Newspaper
Radio
Television
Magazine
Facebook
Twitter
Official Websites
LinkedIn
Clear selection
8. Instead of acquiring knowledge and information, establishing relationship and gaining entertainment, at the same time you might as well noticed or saw INTERESTED advertisements through the media you chose in Questions 4. What are your perceptions towards the advertisements you saw? Please select below. *
Your answer/s may be more than one.
Required
9. How you come to know about KDU UC? *
You can only have maximum two (2) answers.
10. Other than your choices in Question no. 9, what other channel/s did you see KDU UC’s advertisements appear frequently? *
Please rate your answers below from 1 (the least frequent) to 8 (the most frequent)
Television
*
Radio
*
Billboard
*
Roadshow (Education Fair)
*
Newspapers
*
Career Talk
*
Peer to Peer access
*
KDU University College Open Day
11. What is your impression towards KDU UC advertisements? *
Select only one (1) answer below.
12. Which element/s in KDU UC advertisements you wish to see to impress you to enroll into KDU UC after viewing it? Please select below. *
Your answer/s may be more than one.
13. Will you have the desire to enroll into KDU UC after being exposed to its advertisements? *
Submit
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