Apple announced the new iPhone 6 today, but one of its game developers also debuted something fashion forward: a purple scarf.
And of course, people noticed.
Love an infinity scarf
Is this dude wearing an infinity scarf? #AppleLive
Yes I'd love to appear at the keynote! [gets a bob haircut] [stops into Ann Taylor Loft to buy scarf]
Skip the phone, I want to know where this guy got that incredible scarf ensemble
bring back scarf guy #applelive
GOLD. SILVER. SPACE GRAY.
Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive
We’re doing our own stream. #scarfguy #AppleLive
I am dressing up as scarf guy for halloween.
When I die, I'm guessing this is the first thing my ancestors will ask me to explain.
infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable
SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF
Game designers seem cool! #AppleLive
THIS GUY THE HAIR THAT SCARF I CAN'T
Over this. Guy in the scarf is creeping me out
so happy creed is at the event
“This is the perfect scarf to wear on stage. People are going to love this.” - that guy, this morning.
Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6
And of course, it already has multiple parody Twitter accounts.
PAY ATTENTION TO ME #AppleLive #scarf #AppleEvent
MY NECK WAS VERY COLD OK