SEO Steps Every Local Online Marketer Needs to Take

Not showing up in local search is tantamount to professional suicide

Step 1: Research local search behavior.

Local searches lead 50% of mobile visitors to visit stores within one day.  Get your business listed.

Step 2: Target your ads to local consumers.

Consumers have a clear preference when it comes to having ads customized to their surroundings.

Step 3: Include key contact and local information.

Address and location are the primary pieces of information sought by local searchers. Consumers look for product/services, operation hours, driving directions, coupons, and specials.

Step 4: Develop a reliable business referral system.

Consumers are turning to online reviews more often to get recommendations and
referrals for local businesses.

Step 5: Optimize your site and content for local SEO.

Ranking in local search is undeniable because local searches lead to in-store visits and sales.  In other words, high local search rankings=increased traffic and revenue.

Step 6: Create a mobile app to capture more business.

Entice consumers to spend money in your business through the use of mobile coupon campaigns.