Sephora is about to be much more inclusive.
This March, your fave store will carry the new Madam C.J. Walker Beauty Culture hair collection, a 25-piece line that caters to women of color, though anyone can use it. If you have kinky, coily, curly, wavy, or straight/heat-styled hair, there's something for you.
So, who is Madam C.J. Walker? The first female self-made millionaire! The businesswoman sold products, created her own, and helped other women start businesses; she was a visionary entrepreneur, a philanthropist, and a civil rights activist. Basically, she's a big deal.
She was also the first person to address the hair needs of women of color and challenge the ideas of beauty. So now, Sundial Brands (the company behind Shea Moisture) is making sure Madam Walker's legacy lives on with the help of her great-great-granddaughter, A'Lelia Bundles, who released a statement on the line:
"Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she might have imagined for the 21st century. In one of her last speeches, Madam Walker emphasized the importance of healthy hair – whether curly-kinky, straight, wavy, or in-between – each style beautiful in its own uniqueness. With this line, every woman can have healthier hair while also confidently expressing her beauty in the best way possible – hers."
Truer words have never been spoken.
And come on — how beautiful was Madam C.J. Walker? (Below!)
Shop the Madam C.J. Walker Beauty Culture hair collection at Sephora and Sephora.com on March 4th.
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