Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting than you think. A very clever ad by AIS London and MindsEye director Luke Bellis.
There have been ads like this before, of course—notably, this 2008 spot about driving safely around cyclists.
CREDITS
Client: Skoda
Agency: AIS London
Art Director: Jay Packham
Copywriter: Ian Cochran
Director: Luke Bellis
Producer: Ben Sullivan
Production Manager: Carmen Siu
Production Company: MindsEye
1st AD: Jonathan Sidwell
Director of Photography: Dan Stafford-Clark
Gaffer: Stefan Mitchell
DIT: Nelson Oliver
Art Department: Hayley Macdonald
Art Assistant: Ruth Pickard
Postproduction: Tundra
Head of Post: Espen Haslene
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in