5 seo predictions you need to know for 2016
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It’s the time of the year when you grapple with marketing budgets. Think again about what you need to stay relevant in Google.
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5 seo predictions you need to know for 2016
- 1. Think Digital, Think Ally Digital Media 1 of 20 5 SEO Predictions You Need To Know For 2016
- 2. Think Digital, Think Ally Digital Media 2 of 20 “It’s the time of the year when you grapple with marketing budgets. Thin again about what you need to stay relevant in Google.
- 3. Think Digital, Think Ally Digital Media 3 of 20 1. SEARCH IS MORE PERSONAL
- 4. Think Digital, Think Ally Digital Media 4 of 20 IMPROVED RELEVANCE A Google search result that knows what’s in my email and my calendar
- 5. Think Digital, Think Ally Digital Media 5 of 20 WHAT SHOULD YOU DO NOW o Put the nail on the coffin on Keyboard level data. o Plug user calendars to increase interaction on a website. o Test Email Subject lines. Google aims to be more relevant to you.
- 6. Think Digital, Think Ally Digital Media 6 of 20 2. RISE OF THE FACEBOOK APP
- 7. Think Digital, Think Ally Digital Media 7 of 20 WELCOME TO APPVILLE Facebook is slowly becoming the content distributing engine of choice.
- 8. Think Digital, Think Ally Digital Media 8 of 20 WHAT SHOULD YOU DO NOW o Add Facebook to your content syndication Program. o Facebook provides your deep links – and Google can access them. Facebook has become a important part of the Marketing mix – even for B2B companies.
- 9. Think Digital, Think Ally Digital Media 9 of 20 3. TAILGATING VOICE SEARCH
- 10. Think Digital, Think Ally Digital Media 10 of 20 TALKING TO A PHONE It’s no longer “home depot seattle”. It’s now “where is home depot near me”
- 11. Think Digital, Think Ally Digital Media 11 of 20 WHAT SHOULD YOU DO NOW o Add more context to website content. o If you are a “location – based” business be sure to be relevant to the locale. Don’t just consider the “long tail” optimize for conversational searches.
- 12. Think Digital, Think Ally Digital Media 12 of 20 4. PAY UPFRONT TO BE UPFRONT
- 13. Think Digital, Think Ally Digital Media 13 of 20 Google is not just the new aggregator….but
- 14. Think Digital, Think Ally Digital Media 14 of 20 ….Usurps branded searches and dominates the first fold
- 15. Think Digital, Think Ally Digital Media 15 of 20 WHAT SHOULD YOU DO NOW o Time to start tracking “branding keywords” contribution to traffic. o Invest in deep links to your offer/deal pages. Google has leveled the playing field for your non- branded searches.
- 16. Think Digital, Think Ally Digital Media 16 of 20 5. INBOUND WITH PAID
- 17. Think Digital, Think Ally Digital Media 17 of 20
- 18. Think Digital, Think Ally Digital Media 18 of 20 REVIEW INBOUND STRATEGY Only having an Inbound marketing strategy is not enough. It need to be amplified by paid distribution.
- 19. Think Digital, Think Ally Digital Media 19 of 20 WHAT SHOULD YOU DO NOW o Have an “inbound marketing strategy” o Invest in “paid advertising” An exclusive inbound strategy alone will not help deliver results.
- 20. Think Digital, Think Ally Digital Media 20 of 20 Thank You Visit: www.allydigitalmedia.com