More Related Content Similar to Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and SAPPHIRE Now Madrid Similar to Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and SAPPHIRE Now Madrid (20) Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and SAPPHIRE Now Madrid1. BI101
Pervasive Location Analytics − The Next Frontier to Fall In
the Enterprise Software?
Jitender Aswani, Portfolio Strategist, Business Analytics
October, 2011
Welcome!
2. Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This presentation and SAP's
strategy and possible future developments are subject to change and may be changed by SAP at any
time for any reason without notice. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP intentionally or grossly negligent.
© 2011 SAP AG. All rights reserved. 2
3. Agenda
1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 3
4. The Unstoppable Data Deluge…
In year 2008, a firm managing the supply chain for retail
clients saw…
100 GB of data per day
…flow through its network.
Source: The Economist
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 4
5. The Unstoppable Data Deluge…
and in year 2010, the amount of data flowing through the
network has increased by…
10x to 1 TB of data per day
Source: IDC
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 5
6. The Unstoppable Data Deluge…
In year 2009, American Drone aircraft sent back…
24 Years
…worth of video footage.
Source: The Economist
© 2011 SAP AG. All rights reserved. 6
7. The Unstoppable Data Deluge…
and the next generation Drone models are expected to
produce…
10 to 30 times
…more data.
Source: The Economist
© 2011 SAP AG. All rights reserved. 7
8. The Unstoppable Data Deluge…
In 2005, humanity created…
150 EB
…of data.
Source: IDC
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 8
9. The Unstoppable Data Deluge…
In 2010, humanity created…
8x more (1,200 EB)
…of data.
Source: IDC
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 9
10. The Unstoppable Data Deluge…
According to IDC, data is…
doubling
…every two years and is expected to reach…
1.8 ZB
…(a trillion GB) in 2011.
Source: IDC
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 10
11. Ever increasing demand for smart analytical solutions that can
harness the Big Data and generate the right business insights…
Source: The Economist
© 2011 SAP AG. All rights reserved. 11
12. What –When-Where – Three questions all business ask universally -
the classic Business Analytics equation…
“What” happened?
“When” it happened?
“Where” it happened?
© 2011 SAP AG. All rights reserved. 12
13. The “What” in “What-When-Where” Business Analytics equation…
Worldwide, SAP’s
carbon emission
reduced…
Source: SAP
© 2011 SAP AG. All rights reserved. 13
14. The “When” in “What-When-Where” Business Analytics equation…
In2010 ,
carbon emission
reduced by 6%
from 2009
levels…
Source: SAP
© 2011 SAP AG. All rights reserved. 14
15. The “Where” in “What-When-Where” Business Analytics Equation…
Carbon emission
reduced in both
EMEA and
NA from 2009
to 2010…
Source: SAP
© 2011 SAP AG. All rights reserved. 15
16. Analyzing data on “Where” a.k.a location (geo) dimension has not
been that exciting…
Region 2009 2010
EMEA 287,115,120 259,280,691
Region 2009 2010
Americas 95,348,551 90,469,039
Region 2009 2010
APJ 64,627,692 71,738,049
Source: SAP
© 2011 SAP AG. All rights reserved. 16
17. If data had both time and location (geo) dimensions, very few
solutions could help…
City 2009 2010 City 2009 2010 City 2009 2010
Argentina 1,892,604 2,944,954 Indonesia 212,127 380,830 Russian Federation 2,897,359 3,368,540
Australia 3,857,067 4,473,135 Ireland 5,375,244 7,445,584 Saudi Arabia 87,135 275,082
Austria 3,456,312 3,575,161 Israel 11,045,459 9,889,998 Serbia 325,843 279,582
Belgium 2,720,480 2,883,628 Italy 5,408,633 5,969,910 Singapore 2,559,895 3,632,802
Brazil 4,796,593 7,834,214 Japan 6,753,585 6,873,820 Slovakia 1,071,815 1,021,035
Bulgaria 2,242,471 1,756,235 Kazakhstan 167,267 94,186 Slovenia 217,525 245,225
Canada 7,763,254 10,553,272 Latvia 13,099 17,470 South Africa 4,544,139 3,409,266
Chile 427,713 742,903 Lithuania 36,742 39,872 South Korea 1,427,186 1,846,810
China 11,463,525 13,793,752 Luxembourg 59,651 58,426 Spain 3,002,220 3,785,371
Colombia 715,549 1,309,819 Malaysia 732,026 968,832 Sweden 809,708 809,941
Croatia 196,538 230,429 Mexico 2,480,174 3,747,303 Switzerland 5,519,681 5,279,232
Cyprus 26,188 30,966 Netherlands 4,995,668 4,952,921 Taiwan 496,947 650,776
Czech -Rep 3,043,642 3,030,376 New Zealand 257,704 302,707 Thailand 235,441 370,219
Denmark 1,073,278 1,289,842 Nigeria 44,091 149,600 Turkey 528,217 761,957
Estonia 9,243 12,407 Norway 442,634 449,135 Ukraine 433,289 491,498
Finland 1,473,672 1,651,663 Other 779,936 1,544,873 United Arab Emirates 711,526 1,015,479
France 9,581,919 10,695,747 Peru 249,568 441,814 United Kingdom 11,404,364 10,184,147
Germany 197,207,281 166,986,765 Philippines 203,490 342,107 United States 76,350,285 61,884,405
Greece 753,209 813,469 Poland 1,569,985 1,625,997 Venezuela 427,588 579,540
Hong Kong 364,873 493,690 Portugal 905,358 968,307 Vietnam 22,683
Hungary 3,161,251 3,142,943 Puerto Rico 245,223 430,815
India 36,063,826 37,585,886 Romania 552,984 593,299
Source: SAP
© 2011 SAP AG. All rights reserved. 17
18. And as more than 70% of organizational data has location elements
− address, region, lat/long…
Location Analytics or Location BI will go
pervasive in the enterprise…
Source: Yellowfin
© 2011 SAP AG. All rights reserved. 18
19. Thanks to Google for democratizing maps, location-based solutions
are becoming pervasive…
Source: Southwest
© 2011 SAP AG. All rights reserved. 19
20. With the big governments…
Source: Census.gov
© 2011 SAP AG. All rights reserved. 20
21. And with the private enterprises…
Source: Centigon Solutions
© 2011 SAP AG. All rights reserved. 21
24. And also with data enthusiasts and bloggers among others…
Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 24
25. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
#1 The data on England riots
Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 25
26. England riots data mapped…
Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 26
27. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
#1 The data on England riots
#2 The data on poorest places in England
Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 27
28. England riots data mashed with poverty data…
The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 28
29. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
#1 The data on England riots
#2 The data on poorest places in England
#3 The data from magistrate courts on rioters
Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 29
30. England riots data mashed with poverty and rioters’ demographics
data to answer questions…
The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 30
31. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
Demo of Unlocking Location
Based Insights on England Riots
Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 31
32. Government has also put its “Big Data” on a map to help citizens
unlock location sensitive info…
Demo on Recovery.gov
Source: Recovery.gov
© 2011 SAP AG. All rights reserved. 32
33. Southwest Airlines is using maps in a very innovative way to drive
its travel business…
Demo on Southwest
GetAway Finder
Source: Recovery.gov
© 2011 SAP AG. All rights reserved. 33
34. Another fascinating example of Pervasive Location Analytics:
Global maps of news papers…
Demo on a map based
global newspaper solution
© 2011 SAP AG. All rights reserved. 34
35. Location-based solutions which bring geo data to life and unlock
location aware insights…
Will it become pervasive in the enterprise
?
© 2011 SAP AG. All rights reserved. 35
36. 1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 36
37. At SAP, we certainly think so, hence this strategic partnership with
Google…
SAP and Google Team to Put “Big Data” on the Map, July
27, 2011
http://youtu.be/VffG3MuQ4nc
© 2011 SAP AG. All rights reserved. 37
38. This strategic partnership will bring location-based solutions from
SAP in near future…
Google Maps JavaScript API was built from scratch to be optimized
on various platforms including desktop and mobile
Google Earth API for 3D visualizations within a browser gives you full
control of controls, layers and movements of Google Earth
StreetView API for fully controlled applications leveraging the
Google’s own StreetView imagery
Geocoding API is a web service that finds the coordinates for a street
address or finds the street address at a given location
Elevation API is a web service that gives your business access to
graph and analyze Google’s elevation data
The Directions API has the ability to specify options
like tolls, highways and biking directions
© 2011 SAP AG. All rights reserved. 38
39. SAP applications to leverage Google Maps to make location-based
enterprise solutions pervasive…
BI client tools
BI platform
On-demand applications
Mobile applications
And more…
© 2011 SAP AG. All rights reserved. 39
40. 1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 40
41. © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 41 41
43. Data points from a single day
>1m data points per day and growing (~10% customers with
smartphones)
© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 43 43
44. Where people spend time…
The average times passengers spend in different parts of Airport
© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 44 44
45. Most common paths – Arrival…
The most common arrival paths through the airport
© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 45 45
46. Most common paths – Departure…
The most common departure paths through the airport
© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 46 46
47. Airport Crowding...
The most common departure paths through the airport
© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 47 47
48. People moving around airport…
Most people go direct from T3 to T2 without visiting Duty Free
© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 48 48
50. 1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 50
52. Pervasive Location Analytics – SAP BusinessObjects Explorer
iPad demo…
SAP’s carbon footprint Explorer iPad
demo
© 2011 SAP AG. All rights reserved. 52
53. FreshDirect, an SAP BusinessObjects customer and
leading the location analytics revolution, its mission is…
Build a World Class Fresh Foods Company
Re-Think and Shorten the Current Food Retail Supply Chain from
Source to Customer
Build the World’s Most Personalized Food Shopping Experience
© 2011 SAP AG. All rights reserved. 53 53
54. FreshDirect and the two business challenges it faced…
About FreshDirect Business Challenges
Leading online grocer in the U.S. with At risk or delinquent deliveries
600K customers in New York, New Jersey
Minimize operating expense related to
and Connecticut
parking tickets
Fresh-from-the-farm foods and brand-
name groceries at everyday low prices, all
delivered to customers’ doors
Over 600 entrees and side dishes, made
fresh daily by professional chefs using
the finest, freshest ingredients
© 2011 SAP AG. All rights reserved. 54 54
56. 1. Big Data & Pervasive Nature of Location-Based Solutions
2. Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 56
57. Your business vocabulary will change when Location Analytics
becomes pervasive with the enterprise…
Business Analytics Location Analytics
Reports Points
Dashboards Heat maps
Analytics Maps
Metrics Lines, Polygons
Measures, Dimensions Routes, Distance
Row, Columns Latitude, Longitude
© 2011 SAP AG. All rights reserved. 57
58. Thank you – Can I answer your questions?
© 2011 SAP AG. All rights reserved. 58
59. Pervasive Location Analytics – My contact information
jitender.aswani@sap.com
http://allthingsbusinessanalytics.blogspot.com/
#jaswani
Thank
you!
© 2011 SAP AG. All rights reserved. 59