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BI101
Pervasive Location Analytics − The Next Frontier to Fall In
the Enterprise Software?
Jitender Aswani, Portfolio Strategist, Business Analytics
October, 2011




                                  Welcome!
Disclaimer


This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This presentation and SAP's
strategy and possible future developments are subject to change and may be changed by SAP at any
time for any reason without notice. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP intentionally or grossly negligent.




© 2011 SAP AG. All rights reserved.                                                                          2
Agenda


1. Big Data & Pervasive Nature of Location-Based Solutions

2. SAP + Google and Location Aware Solutions from SAP

3. Location Analytics, ThinkSmart Technologies

4. Demos

5. Closing Thoughts and Q&A

© 2011 SAP AG. All rights reserved.                     3
The Unstoppable Data Deluge…


   In year 2008, a firm managing the supply chain for retail
   clients saw…



                                   100 GB of data per day

 …flow through its network.
  Source: The Economist
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
 © 2011 SAP AG. All rights reserved.                                                                                                            4
The Unstoppable Data Deluge…


  and in year 2010, the amount of data flowing through the
  network has increased by…



                       10x to 1 TB of data per day


Source: IDC
kilobyte (KB)   103    megabyte (MB)   106   gigabyte (GB)   109   terabyte (TB)   1012   petabyte (PB)   1015   exabyte (EB)   1018   zettabyte (ZB)   1021   yottabyte (YB)       1024

© 2011 SAP AG. All rights reserved.                                                                                                                                             5
The Unstoppable Data Deluge…


  In year 2009, American Drone aircraft sent back…




                                      24 Years

…worth of video footage.
Source: The Economist
© 2011 SAP AG. All rights reserved.                  6
The Unstoppable Data Deluge…


  and the next generation Drone models are expected to
  produce…



                                      10 to 30 times

…more data.
Source: The Economist
© 2011 SAP AG. All rights reserved.                      7
The Unstoppable Data Deluge…


  In 2005, humanity created…




                                                                       150 EB

…of data.
Source: IDC
kilobyte (KB)   103    megabyte (MB)   106   gigabyte (GB)   109   terabyte (TB)   1012   petabyte (PB)   1015   exabyte (EB)   1018   zettabyte (ZB)   1021   yottabyte (YB)       1024

© 2011 SAP AG. All rights reserved.                                                                                                                                             8
The Unstoppable Data Deluge…


  In 2010, humanity created…




                                             8x more (1,200 EB)

…of data.
Source: IDC
kilobyte (KB)   103    megabyte (MB)   106   gigabyte (GB)   109   terabyte (TB)   1012   petabyte (PB)   1015   exabyte (EB)   1018   zettabyte (ZB)   1021   yottabyte (YB)       1024

© 2011 SAP AG. All rights reserved.                                                                                                                                             9
The Unstoppable Data Deluge…


According to IDC, data is…

                                                                   doubling
…every two years and is expected to reach…

                                                                      1.8 ZB
…(a trillion GB) in 2011.
Source: IDC
kilobyte (KB)   103    megabyte (MB)   106   gigabyte (GB)   109   terabyte (TB)   1012   petabyte (PB)   1015   exabyte (EB)   1018   zettabyte (ZB)   1021   yottabyte (YB)        1024

© 2011 SAP AG. All rights reserved.                                                                                                                                             10
Ever increasing demand for smart analytical solutions that can
harness the Big Data and generate the right business insights…




Source: The Economist
© 2011 SAP AG. All rights reserved.                              11
What –When-Where – Three questions all business ask universally -
the classic Business Analytics equation…



  “What” happened?
  “When” it happened?
  “Where” it happened?

© 2011 SAP AG. All rights reserved.                             12
The “What” in “What-When-Where” Business Analytics equation…




                                          Worldwide, SAP’s
                                          carbon emission
                                          reduced…


Source: SAP
© 2011 SAP AG. All rights reserved.                            13
The “When” in “What-When-Where” Business Analytics equation…




                                            In2010    ,
                                            carbon emission
                                            reduced by 6%
                                            from 2009
                                            levels…


Source: SAP
© 2011 SAP AG. All rights reserved.                        14
The “Where” in “What-When-Where” Business Analytics Equation…




                                            Carbon emission
                                            reduced in both
                                            EMEA and
                                            NA from 2009
                                            to 2010…

Source: SAP
© 2011 SAP AG. All rights reserved.                        15
Analyzing data on “Where” a.k.a location (geo) dimension has not
been that exciting…


                                                   Region      2009          2010
                                                   EMEA     287,115,120   259,280,691



     Region               2009          2010
   Americas           95,348,551      90,469,039


                                                                                        Region     2009         2010
                                                                                         APJ     64,627,692   71,738,049




Source: SAP
© 2011 SAP AG. All rights reserved.                                                                                    16
If data had both time and location (geo) dimensions, very few
solutions could help…
   City                        2009         2010       City           2009         2010       City                    2009         2010
  Argentina                  1,892,604     2,944,954   Indonesia        212,127    380,830    Russian Federation      2,897,359    3,368,540
  Australia                  3,857,067     4,473,135   Ireland        5,375,244   7,445,584   Saudi Arabia               87,135      275,082
  Austria                    3,456,312     3,575,161   Israel        11,045,459   9,889,998   Serbia                    325,843      279,582
  Belgium                    2,720,480     2,883,628   Italy          5,408,633   5,969,910   Singapore               2,559,895    3,632,802
  Brazil                     4,796,593     7,834,214   Japan          6,753,585   6,873,820   Slovakia                1,071,815    1,021,035
  Bulgaria                   2,242,471     1,756,235   Kazakhstan       167,267      94,186   Slovenia                  217,525      245,225
  Canada                     7,763,254    10,553,272   Latvia            13,099      17,470   South Africa            4,544,139    3,409,266
  Chile                        427,713       742,903   Lithuania         36,742      39,872   South Korea             1,427,186    1,846,810
  China                     11,463,525    13,793,752   Luxembourg        59,651      58,426   Spain                   3,002,220    3,785,371
  Colombia                     715,549     1,309,819   Malaysia         732,026    968,832    Sweden                    809,708      809,941
  Croatia                      196,538       230,429   Mexico         2,480,174   3,747,303   Switzerland             5,519,681    5,279,232
  Cyprus                        26,188        30,966   Netherlands    4,995,668   4,952,921   Taiwan                    496,947      650,776
  Czech -Rep                 3,043,642     3,030,376   New Zealand      257,704    302,707    Thailand                  235,441      370,219
  Denmark                    1,073,278     1,289,842   Nigeria           44,091    149,600    Turkey                    528,217      761,957
  Estonia                        9,243        12,407   Norway           442,634    449,135    Ukraine                   433,289      491,498
  Finland                    1,473,672     1,651,663   Other            779,936   1,544,873   United Arab Emirates      711,526    1,015,479
  France                     9,581,919    10,695,747   Peru             249,568    441,814    United Kingdom         11,404,364   10,184,147
  Germany                  197,207,281   166,986,765   Philippines      203,490    342,107    United States          76,350,285   61,884,405
  Greece                       753,209       813,469   Poland         1,569,985   1,625,997   Venezuela                 427,588      579,540
  Hong Kong                    364,873       493,690   Portugal         905,358    968,307    Vietnam                                 22,683
  Hungary                    3,161,251     3,142,943   Puerto Rico      245,223    430,815
  India                     36,063,826    37,585,886   Romania          552,984    593,299



Source: SAP
© 2011 SAP AG. All rights reserved.                                                                                                     17
And as more than 70% of organizational data has location elements
− address, region, lat/long…




                  Location Analytics or Location BI will go
                        pervasive in the enterprise…




Source: Yellowfin
© 2011 SAP AG. All rights reserved.                             18
Thanks to Google for democratizing maps, location-based solutions
are becoming pervasive…




Source: Southwest
© 2011 SAP AG. All rights reserved.                            19
With the big governments…




Source: Census.gov
© 2011 SAP AG. All rights reserved.   20
And with the private enterprises…




Source: Centigon Solutions
© 2011 SAP AG. All rights reserved.   21
In Mobile Apps…




© 2011 SAP AG. All rights reserved.   22
Personal Mobile Apps…




© 2011 SAP AG. All rights reserved.   23
And also with data enthusiasts and bloggers among others…




Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.                         24
England riots: was poverty a factor?
An example of Pervasive Location Analytics…


 #1 The data on England riots




Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.           25
England riots data mapped…




Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.   26
England riots: was poverty a factor?
An example of Pervasive Location Analytics…


 #1 The data on England riots
 #2 The data on poorest places in England



Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.           27
England riots data mashed with poverty data…




The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.                                                                                       28
England riots: was poverty a factor?
An example of Pervasive Location Analytics…

 #1                    The data on England riots

 #2                    The data on poorest places in England

 #3                    The data from magistrate courts on rioters




Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.                                 29
England riots data mashed with poverty and rioters’ demographics
data to answer questions…




The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.                                                                                       30
England riots: was poverty a factor?
An example of Pervasive Location Analytics…




        Demo of Unlocking Location
      Based Insights on England Riots


Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved.           31
Government has also put its “Big Data” on a map to help citizens
unlock location sensitive info…




                             Demo on Recovery.gov



Source: Recovery.gov
© 2011 SAP AG. All rights reserved.                                32
Southwest Airlines is using maps in a very innovative way to drive
its travel business…




                                      Demo on Southwest
                                       GetAway Finder


Source: Recovery.gov
© 2011 SAP AG. All rights reserved.                                  33
Another fascinating example of Pervasive Location Analytics:
Global maps of news papers…




                       Demo on a map based
                     global newspaper solution



© 2011 SAP AG. All rights reserved.                            34
Location-based solutions which bring geo data to life and unlock
location aware insights…




          Will it become pervasive in the enterprise
                                                        ?
© 2011 SAP AG. All rights reserved.                                35
1. Big Data & Pervasive Nature of Location-Based Solutions

2. SAP + Google and Location Aware Solutions from SAP

3. Location Analytics, ThinkSmart Technologies

4. Demos

5. Closing Thoughts and Q&A

© 2011 SAP AG. All rights reserved.                     36
At SAP, we certainly think so, hence this strategic partnership with
Google…
  SAP and Google Team to Put “Big Data” on the Map, July
  27, 2011
                                      http://youtu.be/VffG3MuQ4nc




© 2011 SAP AG. All rights reserved.                                    37
This strategic partnership will bring location-based solutions from
SAP in near future…
                                      Google Maps JavaScript API was built from scratch to be optimized
                                      on various platforms including desktop and mobile
                                      Google Earth API for 3D visualizations within a browser gives you full
                                      control of controls, layers and movements of Google Earth
                                      StreetView API for fully controlled applications leveraging the
                                      Google’s own StreetView imagery

                                      Geocoding API is a web service that finds the coordinates for a street
                                      address or finds the street address at a given location

                                      Elevation API is a web service that gives your business access to
                                      graph and analyze Google’s elevation data

                                      The Directions API has the ability to specify options
                                      like tolls, highways and biking directions
© 2011 SAP AG. All rights reserved.                                                                            38
SAP applications to leverage Google Maps to make location-based
enterprise solutions pervasive…

                  BI client tools
                  BI platform
                  On-demand applications
                  Mobile applications
                  And more…


© 2011 SAP AG. All rights reserved.                           39
1. Big Data & Pervasive Nature of Location-Based Solutions

2. SAP + Google and Location Aware Solutions from SAP

3. Location Analytics, ThinkSmart Technologies

4. Demos

5. Closing Thoughts and Q&A

© 2011 SAP AG. All rights reserved.                     40
© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   41   41
Location Intelligence & Analytics




© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   42   42
Data points from a single day

 >1m data points per day and growing (~10% customers with
 smartphones)




© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   43   43
Where people spend time…

The average times passengers spend in different parts of Airport




© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   44   44
Most common paths – Arrival…

The most common arrival paths through the airport




© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   45   45
Most common paths – Departure…

The most common departure paths through the airport




© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   46   46
Airport Crowding...

The most common departure paths through the airport




© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   47   47
People moving around airport…

 Most people go direct from T3 to T2 without visiting Duty Free




© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   48   48
353 87 7711113
brendan@thinksmarttechnologies.com
www.thinksmarttechnologies.com
© 2011 SAP AG. All rights reserved.   © Thinksmart Technologies   49   49
1. Big Data & Pervasive Nature of Location-Based Solutions

2. SAP + Google and Location Aware Solutions from SAP

3. Location Analytics, ThinkSmart Technologies

4. Demos

5. Closing Thoughts and Q&A

© 2011 SAP AG. All rights reserved.                     50
Pervasive Location Analytics – SAP’s Visual Business Demo –
“Taking your business Visual”




© 2011 SAP AG. All rights reserved.                           51
Pervasive Location Analytics – SAP BusinessObjects Explorer
iPad demo…




                       SAP’s carbon footprint Explorer iPad
                                     demo




© 2011 SAP AG. All rights reserved.                           52
FreshDirect, an SAP BusinessObjects customer and
leading the location analytics revolution, its mission is…
                                      Build a World Class Fresh Foods Company


   Re-Think and Shorten the Current Food Retail Supply Chain from
                        Source to Customer


    Build the World’s Most Personalized Food Shopping Experience




© 2011 SAP AG. All rights reserved.                                             53   53
FreshDirect and the two business challenges it faced…

            About FreshDirect                          Business Challenges
     Leading online grocer in the U.S. with          At risk or delinquent deliveries
      600K customers in New York, New Jersey
                                                      Minimize operating expense related to
      and Connecticut
                                                       parking tickets
     Fresh-from-the-farm foods and brand-
      name groceries at everyday low prices, all
      delivered to customers’ doors


     Over 600 entrees and side dishes, made
      fresh daily by professional chefs using
      the finest, freshest ingredients
© 2011 SAP AG. All rights reserved.                                                       54   54
Driving Directions Dashboard at FreshDirect




© 2011 SAP AG. All rights reserved.           55
1. Big Data & Pervasive Nature of Location-Based Solutions

2. Location Aware Solutions from SAP

3. Location Analytics, ThinkSmart Technologies

4. Demos

5. Closing Thoughts and Q&A

© 2011 SAP AG. All rights reserved.                     56
Your business vocabulary will change when Location Analytics
becomes pervasive with the enterprise…

       Business Analytics              Location Analytics

             Reports                    Points
             Dashboards                 Heat maps
             Analytics                  Maps
             Metrics                    Lines, Polygons
             Measures, Dimensions       Routes, Distance
             Row, Columns               Latitude, Longitude



© 2011 SAP AG. All rights reserved.                             57
Thank you – Can I answer your questions?




© 2011 SAP AG. All rights reserved.        58
Pervasive Location Analytics – My contact information

              jitender.aswani@sap.com
              http://allthingsbusinessanalytics.blogspot.com/
              #jaswani

                                      Thank
                                       you!


© 2011 SAP AG. All rights reserved.                             59
Appendix

© 2011 SAP AG. All rights reserved.   60
© 2011 SAP AG. All rights reserved.   61
© 2011 SAP AG. All rights reserved.   62
© 2011 SAP AG. All rights reserved.   63

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Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and SAPPHIRE Now Madrid

  • 1. BI101 Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? Jitender Aswani, Portfolio Strategist, Business Analytics October, 2011 Welcome!
  • 2. Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. © 2011 SAP AG. All rights reserved. 2
  • 3. Agenda 1. Big Data & Pervasive Nature of Location-Based Solutions 2. SAP + Google and Location Aware Solutions from SAP 3. Location Analytics, ThinkSmart Technologies 4. Demos 5. Closing Thoughts and Q&A © 2011 SAP AG. All rights reserved. 3
  • 4. The Unstoppable Data Deluge… In year 2008, a firm managing the supply chain for retail clients saw… 100 GB of data per day …flow through its network. Source: The Economist kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 4
  • 5. The Unstoppable Data Deluge… and in year 2010, the amount of data flowing through the network has increased by… 10x to 1 TB of data per day Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 5
  • 6. The Unstoppable Data Deluge… In year 2009, American Drone aircraft sent back… 24 Years …worth of video footage. Source: The Economist © 2011 SAP AG. All rights reserved. 6
  • 7. The Unstoppable Data Deluge… and the next generation Drone models are expected to produce… 10 to 30 times …more data. Source: The Economist © 2011 SAP AG. All rights reserved. 7
  • 8. The Unstoppable Data Deluge… In 2005, humanity created… 150 EB …of data. Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 8
  • 9. The Unstoppable Data Deluge… In 2010, humanity created… 8x more (1,200 EB) …of data. Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 9
  • 10. The Unstoppable Data Deluge… According to IDC, data is… doubling …every two years and is expected to reach… 1.8 ZB …(a trillion GB) in 2011. Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 10
  • 11. Ever increasing demand for smart analytical solutions that can harness the Big Data and generate the right business insights… Source: The Economist © 2011 SAP AG. All rights reserved. 11
  • 12. What –When-Where – Three questions all business ask universally - the classic Business Analytics equation… “What” happened? “When” it happened? “Where” it happened? © 2011 SAP AG. All rights reserved. 12
  • 13. The “What” in “What-When-Where” Business Analytics equation… Worldwide, SAP’s carbon emission reduced… Source: SAP © 2011 SAP AG. All rights reserved. 13
  • 14. The “When” in “What-When-Where” Business Analytics equation… In2010 , carbon emission reduced by 6% from 2009 levels… Source: SAP © 2011 SAP AG. All rights reserved. 14
  • 15. The “Where” in “What-When-Where” Business Analytics Equation… Carbon emission reduced in both EMEA and NA from 2009 to 2010… Source: SAP © 2011 SAP AG. All rights reserved. 15
  • 16. Analyzing data on “Where” a.k.a location (geo) dimension has not been that exciting… Region 2009 2010 EMEA 287,115,120 259,280,691 Region 2009 2010 Americas 95,348,551 90,469,039 Region 2009 2010 APJ 64,627,692 71,738,049 Source: SAP © 2011 SAP AG. All rights reserved. 16
  • 17. If data had both time and location (geo) dimensions, very few solutions could help… City 2009 2010 City 2009 2010 City 2009 2010 Argentina 1,892,604 2,944,954 Indonesia 212,127 380,830 Russian Federation 2,897,359 3,368,540 Australia 3,857,067 4,473,135 Ireland 5,375,244 7,445,584 Saudi Arabia 87,135 275,082 Austria 3,456,312 3,575,161 Israel 11,045,459 9,889,998 Serbia 325,843 279,582 Belgium 2,720,480 2,883,628 Italy 5,408,633 5,969,910 Singapore 2,559,895 3,632,802 Brazil 4,796,593 7,834,214 Japan 6,753,585 6,873,820 Slovakia 1,071,815 1,021,035 Bulgaria 2,242,471 1,756,235 Kazakhstan 167,267 94,186 Slovenia 217,525 245,225 Canada 7,763,254 10,553,272 Latvia 13,099 17,470 South Africa 4,544,139 3,409,266 Chile 427,713 742,903 Lithuania 36,742 39,872 South Korea 1,427,186 1,846,810 China 11,463,525 13,793,752 Luxembourg 59,651 58,426 Spain 3,002,220 3,785,371 Colombia 715,549 1,309,819 Malaysia 732,026 968,832 Sweden 809,708 809,941 Croatia 196,538 230,429 Mexico 2,480,174 3,747,303 Switzerland 5,519,681 5,279,232 Cyprus 26,188 30,966 Netherlands 4,995,668 4,952,921 Taiwan 496,947 650,776 Czech -Rep 3,043,642 3,030,376 New Zealand 257,704 302,707 Thailand 235,441 370,219 Denmark 1,073,278 1,289,842 Nigeria 44,091 149,600 Turkey 528,217 761,957 Estonia 9,243 12,407 Norway 442,634 449,135 Ukraine 433,289 491,498 Finland 1,473,672 1,651,663 Other 779,936 1,544,873 United Arab Emirates 711,526 1,015,479 France 9,581,919 10,695,747 Peru 249,568 441,814 United Kingdom 11,404,364 10,184,147 Germany 197,207,281 166,986,765 Philippines 203,490 342,107 United States 76,350,285 61,884,405 Greece 753,209 813,469 Poland 1,569,985 1,625,997 Venezuela 427,588 579,540 Hong Kong 364,873 493,690 Portugal 905,358 968,307 Vietnam 22,683 Hungary 3,161,251 3,142,943 Puerto Rico 245,223 430,815 India 36,063,826 37,585,886 Romania 552,984 593,299 Source: SAP © 2011 SAP AG. All rights reserved. 17
  • 18. And as more than 70% of organizational data has location elements − address, region, lat/long… Location Analytics or Location BI will go pervasive in the enterprise… Source: Yellowfin © 2011 SAP AG. All rights reserved. 18
  • 19. Thanks to Google for democratizing maps, location-based solutions are becoming pervasive… Source: Southwest © 2011 SAP AG. All rights reserved. 19
  • 20. With the big governments… Source: Census.gov © 2011 SAP AG. All rights reserved. 20
  • 21. And with the private enterprises… Source: Centigon Solutions © 2011 SAP AG. All rights reserved. 21
  • 22. In Mobile Apps… © 2011 SAP AG. All rights reserved. 22
  • 23. Personal Mobile Apps… © 2011 SAP AG. All rights reserved. 23
  • 24. And also with data enthusiasts and bloggers among others… Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 24
  • 25. England riots: was poverty a factor? An example of Pervasive Location Analytics… #1 The data on England riots Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 25
  • 26. England riots data mapped… Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 26
  • 27. England riots: was poverty a factor? An example of Pervasive Location Analytics… #1 The data on England riots #2 The data on poorest places in England Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 27
  • 28. England riots data mashed with poverty data… The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 28
  • 29. England riots: was poverty a factor? An example of Pervasive Location Analytics… #1 The data on England riots #2 The data on poorest places in England #3 The data from magistrate courts on rioters Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 29
  • 30. England riots data mashed with poverty and rioters’ demographics data to answer questions… The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 30
  • 31. England riots: was poverty a factor? An example of Pervasive Location Analytics… Demo of Unlocking Location Based Insights on England Riots Source: Guardian.co.uk © 2011 SAP AG. All rights reserved. 31
  • 32. Government has also put its “Big Data” on a map to help citizens unlock location sensitive info… Demo on Recovery.gov Source: Recovery.gov © 2011 SAP AG. All rights reserved. 32
  • 33. Southwest Airlines is using maps in a very innovative way to drive its travel business… Demo on Southwest GetAway Finder Source: Recovery.gov © 2011 SAP AG. All rights reserved. 33
  • 34. Another fascinating example of Pervasive Location Analytics: Global maps of news papers… Demo on a map based global newspaper solution © 2011 SAP AG. All rights reserved. 34
  • 35. Location-based solutions which bring geo data to life and unlock location aware insights… Will it become pervasive in the enterprise ? © 2011 SAP AG. All rights reserved. 35
  • 36. 1. Big Data & Pervasive Nature of Location-Based Solutions 2. SAP + Google and Location Aware Solutions from SAP 3. Location Analytics, ThinkSmart Technologies 4. Demos 5. Closing Thoughts and Q&A © 2011 SAP AG. All rights reserved. 36
  • 37. At SAP, we certainly think so, hence this strategic partnership with Google… SAP and Google Team to Put “Big Data” on the Map, July 27, 2011 http://youtu.be/VffG3MuQ4nc © 2011 SAP AG. All rights reserved. 37
  • 38. This strategic partnership will bring location-based solutions from SAP in near future… Google Maps JavaScript API was built from scratch to be optimized on various platforms including desktop and mobile Google Earth API for 3D visualizations within a browser gives you full control of controls, layers and movements of Google Earth StreetView API for fully controlled applications leveraging the Google’s own StreetView imagery Geocoding API is a web service that finds the coordinates for a street address or finds the street address at a given location Elevation API is a web service that gives your business access to graph and analyze Google’s elevation data The Directions API has the ability to specify options like tolls, highways and biking directions © 2011 SAP AG. All rights reserved. 38
  • 39. SAP applications to leverage Google Maps to make location-based enterprise solutions pervasive…  BI client tools  BI platform  On-demand applications  Mobile applications  And more… © 2011 SAP AG. All rights reserved. 39
  • 40. 1. Big Data & Pervasive Nature of Location-Based Solutions 2. SAP + Google and Location Aware Solutions from SAP 3. Location Analytics, ThinkSmart Technologies 4. Demos 5. Closing Thoughts and Q&A © 2011 SAP AG. All rights reserved. 40
  • 41. © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 41 41
  • 42. Location Intelligence & Analytics © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 42 42
  • 43. Data points from a single day >1m data points per day and growing (~10% customers with smartphones) © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 43 43
  • 44. Where people spend time… The average times passengers spend in different parts of Airport © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 44 44
  • 45. Most common paths – Arrival… The most common arrival paths through the airport © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 45 45
  • 46. Most common paths – Departure… The most common departure paths through the airport © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 46 46
  • 47. Airport Crowding... The most common departure paths through the airport © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 47 47
  • 48. People moving around airport… Most people go direct from T3 to T2 without visiting Duty Free © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 48 48
  • 49. 353 87 7711113 brendan@thinksmarttechnologies.com www.thinksmarttechnologies.com © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 49 49
  • 50. 1. Big Data & Pervasive Nature of Location-Based Solutions 2. SAP + Google and Location Aware Solutions from SAP 3. Location Analytics, ThinkSmart Technologies 4. Demos 5. Closing Thoughts and Q&A © 2011 SAP AG. All rights reserved. 50
  • 51. Pervasive Location Analytics – SAP’s Visual Business Demo – “Taking your business Visual” © 2011 SAP AG. All rights reserved. 51
  • 52. Pervasive Location Analytics – SAP BusinessObjects Explorer iPad demo… SAP’s carbon footprint Explorer iPad demo © 2011 SAP AG. All rights reserved. 52
  • 53. FreshDirect, an SAP BusinessObjects customer and leading the location analytics revolution, its mission is… Build a World Class Fresh Foods Company Re-Think and Shorten the Current Food Retail Supply Chain from Source to Customer Build the World’s Most Personalized Food Shopping Experience © 2011 SAP AG. All rights reserved. 53 53
  • 54. FreshDirect and the two business challenges it faced… About FreshDirect Business Challenges  Leading online grocer in the U.S. with  At risk or delinquent deliveries 600K customers in New York, New Jersey  Minimize operating expense related to and Connecticut parking tickets  Fresh-from-the-farm foods and brand- name groceries at everyday low prices, all delivered to customers’ doors  Over 600 entrees and side dishes, made fresh daily by professional chefs using the finest, freshest ingredients © 2011 SAP AG. All rights reserved. 54 54
  • 55. Driving Directions Dashboard at FreshDirect © 2011 SAP AG. All rights reserved. 55
  • 56. 1. Big Data & Pervasive Nature of Location-Based Solutions 2. Location Aware Solutions from SAP 3. Location Analytics, ThinkSmart Technologies 4. Demos 5. Closing Thoughts and Q&A © 2011 SAP AG. All rights reserved. 56
  • 57. Your business vocabulary will change when Location Analytics becomes pervasive with the enterprise… Business Analytics Location Analytics  Reports  Points  Dashboards  Heat maps  Analytics  Maps  Metrics  Lines, Polygons  Measures, Dimensions  Routes, Distance  Row, Columns  Latitude, Longitude © 2011 SAP AG. All rights reserved. 57
  • 58. Thank you – Can I answer your questions? © 2011 SAP AG. All rights reserved. 58
  • 59. Pervasive Location Analytics – My contact information jitender.aswani@sap.com http://allthingsbusinessanalytics.blogspot.com/ #jaswani Thank you! © 2011 SAP AG. All rights reserved. 59
  • 60. Appendix © 2011 SAP AG. All rights reserved. 60
  • 61. © 2011 SAP AG. All rights reserved. 61
  • 62. © 2011 SAP AG. All rights reserved. 62
  • 63. © 2011 SAP AG. All rights reserved. 63