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Will Disney's 'Big Hero 6' Be The Year's Quietest Box Office Smash?

This article is more than 9 years old.

Lost amid the would-be controversies over Interstellar and the robust debut of Dumb and Dumber To is the smashing success of Walt Disney's  Big Hero 6. I talk a lot about how rank doesn't matter, and that played itself out in fine form over the last week, as the film's $56 million debut weekend, the top film of its opening frame, was brushed aside or treated as a footnote as we all obsessed over the critical buzz and scientific accuracy of Chris Nolan's Interstellar. With most of the coverage focusing on InterstellarDumb and Dumber To, and now The Hunger Games: Mockingjay part IBig Hero 6 threatens to become a quasi-Tomorrow Never Dies, a massively successful film that earns its big bucks under-the-radar while more media-friendly films steal its press. Big Hero 6 will likely be one of the very biggest films, in America if not worldwide, of the holiday season if not the year depending on the breaks. Yet even debuting at the top of the box office, opening at-near record-levels for a Disney animated film, and snagging a record second weekend gross for a Disney animated film didn't quite earn it the media attention it arguably deserved. 

Now to be fair, Walt Disney would rather have boffo box office than copious media attention. Every year is filled with movies that are more talked about than seen, such as think-piece-friendly indies (Obvious Child) or unconventional releases (Snowpiercer). I'm sure if given a choice that most studios would actually prefer to rack up massive damage at the multiplex cash registers as opposed to being endlessly written about or dissected, although blessed is the film that can manage both (Gone Girl, with each ticket coming with an implicit promise to pen a think piece, you are truly a diamond in the rough). Walt Disney probably isn't too busted up about a lack of "What Big Hero 6 gets wrong about science and stuff" articles or even more salutatory pieces about the film's success that didn't quite materialize after the opening weekend reports dropped. I too am guilty of this as well, as I spent last Monday morning defending Interstellar's good-but-not-great $47 million Fri-Sun debut frame. 

With $111 million after ten days, the film is currently running 19% ahead of Wreck It Ralph ($93m in ten days respectively), although its first Tuesday was Veteran's Day while Wreck It Ralph had no such luxury. Speaking of Veteran's Day, Big Hero 6 earned $10.508m on Tuesday, the biggest non-weekend Veteran's Day gross ever behind The Incredibles back earned $11m on Veteran's Day back in 2004. It was also the year's biggest non-weekend single day gross behind the first Monday and Tuesday for Guardians of the Galaxy. It stands to reason that the film will leapfrog over Ralph's $189m domestic total and end with as much as $225m domestic and as much as $560m worldwide, give or take various variables. If it gets much higher than that, it will be among the year's top-grossing films domestically and globally, even when you factor in the massive future totals for The Hunger Games: Mocking Jay part I and The Hobbit: The Battle of the Five Armies.

Now there is a ton of family competition during the last two weeks of the year (Into the WoodsAnnieNight at the Museum 3, The Hobbit: The Battle of the Five Armies, etc.) to say nothing of Penguins of Madagascar dropping a week from Wednesday. But with strong word-of-mouth and strong holdover numbers from its second weekend, it stands to reason that Big Hero 6 will end up hovering around the top-ten biggest releases of the year. It will not be the first film to earn massive box office totals with nary a peep from the entertainment media beyond weekend box office updates, but said phenomenon always strikes me as amusing when it occurs. 

Warner Bros. ( Time Warner Inc.) basically had to sound a fire alarm to alert people when The Hobbit: An Unexpected Journey crossed $300 million domestic and $1 billion worldwide back in 2012. Speaking of 2012, 2012 faded out of the conversation after a $65m debut weekend, still the third-biggest debut for a purely original live-action non-sequel film when The Twilight Saga: New Moon earned $142m the next weekend, but the Roland Emmerich disaster film quietly rang up $769m worldwide, or double what Star Trek earned ($385m) in the same year. And while pundits were understandably distracted by the dynamite performance of Mission: Impossible - Ghost Protocol ($694m) in 2011, they needn't have ignored the $545m success of Sherlock Holmes: A Game of Shadows

Walt Disney's Big Hero 6 has crossed $100 million domestic on its tenth day, which makes it the fastest-grossing Disney animated (non-Pixar) film outside of Frozen (The Lion King was at $104m on its eleventh day, which was July 4th, 1994). The film dropped 35% on its second weekend, just a shade higher than Wreck it Ralph (-32% in weekend two) and earned $36.01m over its second weekend, which is the biggest second weekend gross for a Disney animated film ever. Now there is no law that film writers have to only talk about films that make lots of money, be they ranked #1 at the box office or #23. The fact that Big Hero 6 is a big hit doesn't mean a thing for those who did or didn't like it. But it is a pretty big hit, one that solidifies the narrative of Walt Disney's reemerging dominance of the American animation marketplace alongside Pixar.

It seems to be making its money under the proverbial cover of darkness. At the very least, this may have an effect on its Oscar chances in the Best Animated Feature Category as it faces off primarily against (presumably) DreamWorks Animation's  How to Train Your Dragon 2 and Warner Bros.'  The LEGO Movie. Without picking a horse in that race (cough-How to Train Your Dragon 2-cough), the lack of "Wow, look at how well Big Hero 6 did!" Monday morning quarterback pieces over the last week seems just a little odd. So (please read the following in your best somber Morgan Freeman voice) Big Hero 6 is shaping up to be a pretty massive hit. I thought someone ought to tell you about it.

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