IBM's software to help Godrej meet real-time customer demand

PUNE: Information technology major IBM has delivered a project that has helped Godrej Consumer Products Limited (GCPL) to deploy IT solutions in supply chain to drive efficiency, gain better visibility, improve controls and performance across geographies. As a result, GCPL is able to make right decisions on stock placement thus providing its customers with greater product variety at a lower cost, allowing the company to maintain an edge over market competition.
In recent years, GCPL has expanded its operations into Asia, Africa, Middle-East and Latin America through acquisitions. This rapid expansion led to disparate and inconsistent technology and processes in many areas requiring a holistic approach of IT enablement in supply chain management.
The solution also helped the company to simplify IT complexity, while increasing productivity and visibility. The company has effectively integrated the company’s operations centers located in India, Sri Lanka, Bangladesh, Argentina, Indonesia and South Africa.
IBM said it worked with GCPL to look at the supply chain techniques from company's inventory and logistics perspective across multiple locations and brand. Based on these big data insights, IBM supported the company in deploying optimized and stable planning solution that replaced all legacy standalone applications. GCPL is now able to improve on-time and in-full delivery performance (OTIF) to its customers at lower working capital, thereby, improving the bottom line, IBM said.
“As our business continues to grow, we need a comprehensive supply chain solution to improve data visibility across the organization for better agility and control,” said Subrata Dey, executive vice president – IT at GCPL. “IBM helped us to build a technology solution to gain real time insight into our supply chain, setting us up to successfully continue our expansion,” he added.