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ExpOn 2011 - Will Reynolds - Link Building Mistakes
1.
Link Building Mistakes
1
2.
Adoro picanha
2
3.
@wilreynolds
3
4.
Things we have actually
screwed up 4
5.
#1 Trusting in “Trusted”
link sources 5
6.
#2 Poor competitive link
research 6
7.
#3 Having NO Muscle
(Value of social) 7
8.
Too much trust?
8
9.
Client who has
links from 9
10.
10+ years online
.edu links from research 4 million searches / month Newspaper / magazine links Some SERPS are adult category CEO is sought after by media outlets 10
11.
1st Page of
Google = no one had these kind of links We had 15-20 11
12.
Let me show
you the reward we got… 12
13.
13
14.
PAIN!!!
14
15.
This does not
mean that if you get a link from a quality source you go DOWN in rankings 15
16.
Getting more quality
links than your competitor is not always the path to success 16
17.
NEVER HURTS
17
18.
It does mean
research would have showed us to not rely so heavily on that strategy… 18
19.
Poor competitive link
research 19
20.
If your link
building plan starts off every project the same you lose 20
21.
Month 1 –
directory/guest posts Month 2 – infographics Month 3 – Blog Outreach Month 4 – Linkable asset Month 5 – Paid links / Roundups Month 6 – Badges / Directory 21
22.
STOP THIS!!!
22
23.
Start this…
23
24.
24
25.
Conditional Formats!
25
26.
26
27.
Visuals!
27
28.
28
29.
The research will
show you where you are getting beat 29
30.
30
31.
There are all
types of links Question: Which ones do you need? 31
32.
Trust
# of links Anchor Text Internal Links Longevity / Pace of links 32
33.
I recommend you
do all of them 33
34.
Research first helps
you prioritize better and get results faster 34
35.
Execute, NOW!
35
36.
You ever pour
your heart and soul into a link idea and get few links? 36
37.
You have no…
social muscle network army of helpers 37
38.
I’ve seen two
companies launch the same link asset and one gets CRUSHED 38
39.
Why?
39
40.
Muscle!
40
41.
The true value
of doing social well is the MUSCLE 41
42.
Will Critchlow –
TechCrunch 42
43.
Find people who
are internet famous 43
44.
Like this Guy!
44
45.
We hired a
top mom blogger 45
46.
Has credible muscle
No “personas” 46
47.
Forums are very
helpful 47
48.
Find top posters, employ
them as your muscle 48
49.
Have them: Post in
forums for you (when it makes sense) 49
50.
Get quality links
in forums without polluting the web 50
51.
Every linkable asset
gets a Marketing PLAN! 51
52.
Wil Reynolds @wilreynolds SEER
Interactive 52
Download now