Interviews
Madhuri Dixit launches clothing line
31 Jul '15
2 min read
Bollywood diva Madhuri Dixit has dived into fashion, launching her own clothing brand Madz.
The first line under the venture is the DWM (Dance With Madhuri) sports apparel line designed keeping dancers and athletes in mind.
Like DWM, this too, is a brainchild of Madhuri's husband Dr Sriram Nene.
"Madz and Timeless were two concepts which seemed to fit who I am. For Madz, we wanted to create a pret line of clothing that epitomised my approach to life: outstanding quality, great values, and good for everyone," Madhuri said in a statement.
The DWM shirts are engineered to be great for dancing and workouts.
"We have used a combination of cotton and lycra. The goal is to make you look good and feel good while dancing/ working out.
"We are working on variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies. Madz is all about looking good, feeling good and being part of something," Sriram said.
Her love of doodling gave her the idea to capture it as art. The actor said, “Many may know that I love to draw and doodle. Throughout my career, my art represented the greater tapestry of what was going on around me. In this sense, the doodles were born on the sets of Bollywood. We thought it would be amazing to capture this art and put it onto a fun, comfortable clothing line for everyone.” (SH)
The first line under the venture is the DWM (Dance With Madhuri) sports apparel line designed keeping dancers and athletes in mind.
Like DWM, this too, is a brainchild of Madhuri's husband Dr Sriram Nene.
"Madz and Timeless were two concepts which seemed to fit who I am. For Madz, we wanted to create a pret line of clothing that epitomised my approach to life: outstanding quality, great values, and good for everyone," Madhuri said in a statement.
The DWM shirts are engineered to be great for dancing and workouts.
"We have used a combination of cotton and lycra. The goal is to make you look good and feel good while dancing/ working out.
"We are working on variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies. Madz is all about looking good, feeling good and being part of something," Sriram said.
Her love of doodling gave her the idea to capture it as art. The actor said, “Many may know that I love to draw and doodle. Throughout my career, my art represented the greater tapestry of what was going on around me. In this sense, the doodles were born on the sets of Bollywood. We thought it would be amazing to capture this art and put it onto a fun, comfortable clothing line for everyone.” (SH)
Fibre2Fashion News Desk – India
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