The application will go live around 1:50 p.m. PDT today and will be accessible via Starbucks' Facebook Page. Essentially the application provides a virtual way to complete any card-related activity and even view a record of all transactions.
On the card management front, users can register (or unregister cards), check their balance, reload cards and edit profile information. The app also includes relevant rewards program information so frequent customers can check their status levels and benefits.
What's even cooler is that come summer time, Starbucks will introduce functionality that will let users reload a Facebook friend's Starbucks card as a gift through the application. Talk about an instant way to make a Facebook friend's day.
Of course, most of the application's functionality mirrors what you can already do via the Starbucks website and its iPhone app, but the Facebook app is all about convenience.
Product Manager Brad Nelson explained, "Our Facebook community is very vibrant with over seven million fans. We see this a great way to make it even easier to manage your Starbucks Card on Facebook. We can't wait to make it easy to buy your friends a drink."
Convenient it is. Given Facebook's size and significance, we expect the application to be a huge hit for both customers and company.
