Our Most Relevant Free Resources

Learn how to get started using Google Analytics (Universal Analytics) including the interface, key terminology and measuring conversions.

Handy reference of the most important terms you will find in your Google Analytics (Universal Analytics) reports.

All of the resources you need to study for Google’s certification exam, including how to sit the exam and sample questions.

Get yourself ready to take Google’s certification exam for Google Ads and become a qualified individual.

This guide includes an overview of key reports in Google Analytics (Universal Analytics), tips and important configuration options.

Learn how to optimize your landing pages for your Google Ads campaigns. This guide includes hot to run test, what you should test and more.

Subscribe to our YouTube channel for videos covering a range of digital marketing and analytics topics.

Our Most Relevant Paid Resources

Learn how to setup and use GA4 (Google Analytics 4). This dedicated mini-course will get you up and running quickly.

Learn how to use reports, interpret your data and confidently use this powerful tool to drive improvement (this course covers Universal Analytics).

Learn the best ways to manage your Google Ads campaigns to achieve maximum impact.

Learn how to use Google Tag Manager to implement tracking tags to measure your users.

Learn how to build dashboards and reports in Google Data Studio quickly and confidently.