The Industry School

Price:      £495 pp

Dates:    16 May 24 / 17 Oct 24

Length: 9.30 - 4.30 online

This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.

This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.

Good communication and managing the project team is a key part of the workshop, so attendees leave feeling confident in their people skills as well as project administration.

What you’ll take away:

• A process and project framework to apply to all marketing projects
• How to effectively manage each stage of the project cycle including templates for briefing, scoping, statement of work, change control and evaluation
• How to identify and manage risk on your project
• When to use Waterfall or Agile methodology
• How to effectively communicate and motivate your project team
• How to run a successful project meeting
• How to measure a project’s success and run an evaluation meeting
• An insight into agency retainers, fees and fixed pricing
• An overview of project management collaboration tools and critical path software.

Who should attend:

• Account handlers who are also responsible for project planning and delivery
• Project Managers with less than 2 years experience
• Resource Managers working alongside project managers
• Creative Services managers responsible for project planning and delivery
• Producers who are involved in project planning as well as delivery

Workshop agenda:

• How to successfully scope a project
• Identifying and managing risks on a project
• Project planning including costs and timings
• How to write a statement of work
• Managing change and scope creep
• When to use agile or waterfall
• Managing the project team
• Meeting planning and management
• How to run a project wash up
• Project Management tools

Next dates:

Thursday 16 May 2024, online 9:30 - 5pm.

Thursday 17 October 2024, online 9:30 - 5pm.

 Trainers.

Trainer:

Melissa Smith or Ben Willmot, Project Management Trainers.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:      £495 pp

Dates:    13 Jun 24 / 14 Nov 24

Length: 9.30 - 4.30 online

This comprehensive training is for individuals looking to enhance their project management skills beyond the fundamental level. It encompasses the techniques crucial to leading and attaining project success.

While project management methodologies, processes, and tools can be easily explained, executing a project can be challenging due to the human element involved.

To become a high-performing Project Manager, you must master leading and managing individuals and the various issues that may arise.

Adopting a proactive approach to project management from the outset can significantly reduce the risks and problems that commonly occur later in the project.

This training provides all the necessary tools to initiate and sustain a project for long-term success.

Workshop agenda:

• What is advanced Project Management, and what is a high-performing Project Manager?
• Developing roles and responsibilities for all project and team shapes.
• Moving beyond the standard approach to scoping a project.
• Advanced project communications to capture problems early.
• The budget management triangle to stay in control of your finances.
• Listen and learn: how to turn problems into opportunities and create a continuous learning approach to your projects.

What you’ll takeaway:

• An in-depth understanding of how to build your teams’ and clients’ roles and responsibilities on a project.
• Advanced scoping techniques that significantly reduce scope creep.
• Next-level project communications to move your team beyond the standard reporting and provide high-value reporting that has an impact.
• How to seamlessly manage your budget by creating a Project Management, Account Management and Finance team communication triangle.
• Maximise the value from mistakes made through an ‘always on’ improvement and project wash-up approach that transforms problems into opportunities.
• How to shift from being reactive to proactive to stay ahead of project challenges.

Who should attend:

• Senior Project Managers and Project Leads.
• Account handlers responsible for project planning and delivery.
• Project Managers with a minimum of 2 years’ experience looking to take a step up.

Next dates:

Thursday 13 June 2024, online 9:30 to 5pm.

Thursday 14 November 2024, online 9:30 to 5pm.

Trainer:

Ben Willmott, Head of Delivery, Trainer & Mentor.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:      £350 pp

Date:      6 Jun 24 / 9 Oct 24

Length: 3.5 hours online

The money shows where your efforts are going. And it doesn’t lie.

Nor should it only concern client services and finance teams. Because a good understanding of agency budgets, financial forecasting, planning and income recognition among Project Managers, Account Managers/Executives and Resource Managers goes a long way to maximising agency profitability.

In this workshop, you’ll develop a solid understanding of the financial principles that make an agency profitable. From building an agency annual budget, to forecast planning, income recognition and project commercials – we’ve got it covered.

This workshop is a must for anyone in a client services, project management, resource management and operational role within an agency, or a start up.

What you will take away:

• You’ll understand an agency budget and how to build one.
• You’ll understand income recognition: what it is and why we use it
• You’ll have a good working knowledge of agency forecasting planing
• You’ll understand the different types of project commercials and their pros and cons
• You’ll learn how to join the dots and align finance planning to project and resource planning

Who should attend:

• Account Executives
• Account Managers
• Project Managers
• Resource Managers

Workshop agenda:

• How to build an agency budget
• Understanding income recognition
• Agency forecast planning
• Project commercials and billing milestones
• Aligning financial planning to resource planning
• Putting it into practice – exercises.

Next dates:

Dates below, but we add further dates based on demand. This workshop runs online, 9.30 to 1pm or we can deliver it for your team in person at your offices at a date to suit you.

Wednesday 12 June 2024, online 9:30 - 1pm.

Wednesday 9 October 2024, online 9:30 - 1pm.

Trainers:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Sarah Vick, Chair / Non Executive Director for creative and digital businesses.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:      £495 pp

Date:      19 Jun 24/ 16 Oct 24

Length: 9.30 - 3pm online

In this unique, engaging and practical workshop you’ll learn how resource management can positively transform internal operations and improve profit margins.

If you want to add 10% to your bottom line, improve project health, drive staff retention, align your recruitment and training plans to your business pipeline then this workshop is highly relevant for you.

Resource Management is a unique discipline, but is often misunderstood, undervalued and treated as little, or nothing, more than human tetris. Our workshop focuses on how resource management is a strategic role crucial to the overall operations and health of a business.

You’ll learn from real life case studies from our trainer’s extensive experience and you’ll have the chance to discuss your own take on these challenges. You’ll leave with the knowledge, commercial awareness, skills and confidence to practise strategic resource management that WILL add value.

What you’ll take away:

• A clear understanding of resource management and the positive contribution it makes to your business.
• How to align resource planning to agreed project scope and commercials in order to protect project and retainer health.
• How to resource plan 3-6 months ahead and align recruitment and staff development planning.
• The skills and confidence to manage conflicting resource requests and guide the decision making process on priorities.
• How to manage the expectations of those more senior to you – managing from the middle.
• Tools and top tips to help you plan, evaluate and monitor resources in your business leading to continuous improvements.

Who should attend:

• Operations directors who want to improve overall delivery and operational efficiency.
• Finance directors looking to improve and protect profit margins and gain visibility of billing, cash flow and income recognition.
• HR & recruitment managers looking to improve staff welfare and retention and to align recruitment, staff training and development plans to the project pipeline.
• Resource managers, from those new to the role to those established in the job looking to heighten their commercial awareness.
• Project managers who want to manage projects better and understand more about structured resource management

Workshop Agenda:

• Defining resource management
• Value added resource management
• Key principles – knowledge, plan, allocate, evaluate
• The role of a resource manager
• Tools of the trade
• Putting it into practice – problem solving

Next Dates:

We run our workshops several times throughout the year. Select the month that suits you best and we’ll confirm the exact date very soon.

19th June 2024 Online

Trainer:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:     By request

Date:      By request

Length: 3 Hours

Resource management is often misunderstood and treated as little, or nothing more than human tetris. When done properly it benefits your people, projects, and profits. In this workshop we look at ‘what good looks like’ and how to get there as a team.

It’s not just up to the resource manager, It’s essential your client services, project managers and operations team to understand the resource big picture and how to plan resources for their accounts & projects. We look at what informs the resource you’ll need, the challenges, common mistakes, and watchouts. Most importantly we look at working as a team to win together at resource management.

This one’s for you if you’re a Project Manager or Account Manager – anyone, in fact, with accountability for delivering projects.

Who should attend

• Account Management
• Project Management 
• Operations 
• Resource Managers
• Finance Managers

Workshop agenda:

• Resource Management – the big picture
• What informs the resources you need
• Booking resource for your projects - considerations and watch outs
• Process, tools and tips
• Problem solving together

Next dates:

We run this workshop by request, in-house for agencies and brands who have a team to train.

Trainer:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:      £750 fixed price for up to 15 people.

Date:       By request

Length:  90 mins

Scope creep is the no.1 agency challenge.

Scope creep is a bigger problem than it looks. A seemingly innocent client request for a ‘minor’ unplanned addition to a project can give you more work than you bargained for. That’s bad news for your project team, your client and your bottom line.

The good news is that, in our How scope creeps workshop, Jo will walk you through the typical scenarios that allow scope creep to creep in. From understanding project scopes to underestimating the knock-on effects, you’ll get the big picture view of the dangers of scope creep. You’ll learn too, how hard overservicing will hit the bottom line when incidents multiply across numerous projects.

If you’re in project, account or resource management and want to see scope creep on the scrap heap, this 90-minute workshop is for you.

Agenda:

Why does scope creep creep in.

What are the implications of scope creep.

How do you avoid it happening.

Who should attend

Account Managers, all levels.

Project Managers.

Resource Managers.

Next date:

We run this workshop in-house for clients and brands who have a team to train.

Trainer:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:       £495 pp

Date:       6 Jun  24 / 24 Oct 24

Length:  9.30 - 5pm online

Our one-day Content Production workshop with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content plus the associated business affairs. We look at all types of content from small-scale social posts to TV broadcast.

Taken by industry expert Leila Bartlam, the workshop is perfect for anyone looking to add moving image production to their skill set.

What you’ll take away:

• A step by step process for film production
• Roles and responsibilities of the agency and production company
• Scoping and developing budgets
• Guidance on casting, music and intellectual property
• Understanding and commissioning production companies
• How to run ‘pre-production’
• An overview of shoot crew’s roles and responsibilities
• How to manage post production requirements and workflow
• Essential production contracts and insurance – business affairs
• Timetables and efficient production scheduling

Who should attend:

• Integrated Project Managers
• Creative Producers
• Content Creators
• Community Managers
• Social Media Managers
• Social Media Producers
• Production Assistants

Workshop agenda:

• An overview of content
• Film project process – the key steps
• Roles and responsibilities
• Scoping
• Budgeting
• Pre Production
• The Shoot
• Post ProductionSummary

Next dates:

We run our workshops several times throughout the year. Select the month that suits you best and we’ll confirm the exact date very soon.

Thursday 6 June 2024, online 9:30 - 5pm.

Thursday 24 October 2024, online 9:30 - 5pm.

Trainer:

Leila Bartlam, Content Production Trainer

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:     £2,500 fixed price for up to 15 people.

Date:      By request

Length: 10 - 4pm in person

Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.

The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home. Starting with the basics of the print process we move on to colour management, file types and how to manage image resolution.

After learning about stock, proofing, formats, finishes and knowing which print process to use for Collateral, we move on to Press and Out of Home. We look at how to read a media schedule and how to effectively brief a repro company and printer.

Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.

What you’ll take away:

• A thorough understanding of Litho and Digital print processes
• Imagery resolution guide and understanding file types
• An overview of page design and typography
• How to specify stock and substrates
• When to run proofs and when to press pass
• How to read and fulfil a print media schedule
• Templates and a guide to writing clear artwork briefs
• Templates and a guide to writing clear print specs
• Managing press and out of home with 3rd parties

Who should attend:

• Project Managers
• Account Executives
• Account Managers
• Digital Project Managers
• Creative Producers
• Creative Services Executives

Workshop agenda:

• Printing processes
• Imagery and file types
• Typography
• Printing substrates and stock
• Proofing
• Briefing the print team
• How to read a media schedule
• Best practice for press, collateral and out of home

Next dates:

Our print production workshop is run by request only for groups of 6+

Trainer:

Jay Foster, Print Production Trainer.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:      By request, 6 people minimum

Date:      By request

Length: 9.30 - 4pm in person or online

Discover how to make the transition from doer and brief-taker to thinker and brief-creator.

This one-day workshop delves deep into the secrets of the strategic client relationship. We explore the value of account planning and uncover the techniques that will help you become indispensable to your clients.

We also look at the balance between macro and micro level thinking and the importance of developing a single-minded view of your client’s end goal.

What you’ll take away:

• Techniques to move from account “manager” to a trusted advisor and strategic partner
• How to assess where your client relationship is currently
• An overview of useful tools for moving you up the relationship value chain
• A model for focusing your mind on your client’s end goal, strategies for getting there and tactics that support that goal

Who should attend:

• Account Managers
• Senior Account Managers
• Junior Account Directors

Workshop agenda:

• Why we create account plans
• Who they’re for
• What they should include
• How often we should update them
• How to make it valuable for you and your business
• The brief: how to create one and maximise opportunities
• The business: understanding your client’s and building on this understanding
• The audience: developing a deeper understanding of our clients’ target audience
• The customer journey: what can we add to our understanding of their behaviour?
• The competition/comparators: understanding the wider world, marketplace and sector
• The data/insight: how to use reputable sources to support our guidance and direction.

Next dates:

We run this workshop by request, in-house for client and brands who have a team to train. Get in touch to discuss training for your team.

Trainer:

Polly Lygoe, Client Success Director & Client Services Trainer

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:      By request

Date:       By request

Length:  Half day

Having talked to many senior clients they all say the same thing – many of the new business presentations that they attend are not even a triumph of form over content.

In truth, however slick you may or may not be on your feet, if the thinking is not on point the resultant work is usually worthless from a client perspective. So, you get the hard luck phone call.

This workshop is the antidote.

What you’ll take away:

You will work on a live new business brief and learn how to:

• Properly digest a brief and create an early dialogue with the new business prospect.
• Organise the right team to answer the brief and how to plan for the presentation.
• Create compelling strategic thinking centred around the relationship between the brand, its market (category) and consumer.
• Present your consumer knowledge and subsequent insights in a way that brings the target audience to life in a fresh and different way.
• Derive a strategic proposition (and support) that is both highly distinctive and sets up the work that follows.
• Make your presentation flow in the context of its well thought through argument.
• Create memorable moments within the presentation that make your agency stand out.
• Present with confidence and flair as a team, and individually, to a client.
• Follow-up with a client following the presentation.

Who should attend:

This workshop is aimed at those within marketing communications agencies who are at account director level or above – ideally those who are stepping up to the role

Workshop agenda:

• What does good and bad look like in the context of presentations?
• What characteristics define a great presentation?
• The planning process that defines the best possible content.
• Writing a presentation as a team as well as an individual.
• How to create memorable differentiating ‘moments’ in a presentation.
• Everyone within the workshop will have the chance to write and give a presentation with detailed feedback forthcoming.

Next dates:

We run this workshop by request, in-house for client and brands who have a team to train.

Trainer:

John Almond, Marketing Communications Consultant, Trainer and Coach.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:     By request

Date:      By request

Length: Half Day

John Almond coaches the art of judgement, most particularly how to find and define great ideas emerging from the creative brief.

Having worked extensively for Unilever, Johnson& Johnson, Apple Computers and others across the world, John’s coaching techniques will help individuals and teams find and define the needle in the haystack – a great marketing communications idea that supports brilliant executions.

What you’ll take away:

• The ability to spot an idea, define it and judge its merits or otherwise.
• The confidence to judge executions in multiple media in the context of the idea.
• How to judge campaigns and give relevant feedback.

Who should attend:

• Account Managers / Directors at creative and in-house agencies.
• Project Managers at creative and in-house agencies.
• Creative Directors at creative and in-house agencies.
• Marketing people working with creatives.

Workshop agenda:

• Looking at and judging ideas in different media.
• Techniques to define ideas and judge their value.
• How to judge executions in the context of the defined idea.
• Judging campaigns and giving feedback.
• The workshop is interactive and supported with exercises, pertinent examples and individual as well as collective feedback.

Next dates:

We run this workshop by request, in-house for client and brands who have a team to train.

Trainer:

John Almond, Marketing Communications Consultant, Trainer and Coach.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.