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Video

Video now accounts for almost half of all time spent on Facebook. Use sight, sound and motion to get your stories watched.

Facebook is the best place to create, share and come together through video.

Build Greater Engagement Through Video

Nothing captures attention like video. Use video to build and maintain engagement with your audience.

Easily Monetize Your Video Content

Video is one of the most monetizable forms of content on Facebook. Use monetization tools such as in-stream ads.

Grow Your Audience

500 million people now watch video on Facebook every day. Use sight, sound and motion to get them talking about your stories.

Best Practices

Capture attention quickly

Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the video and your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.

Design for sound off

Since most videos in mobile feed are viewed without sound, it’s important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.

Frame your visual story

Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.

Play around and learn what works

There’s no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

Learn to use Video

Creator & Media Publisher Video Series

In this series, we ask some of your top questions directly to the people within Facebook who are building the tools you use.

Using playlists and series - tips for organizing your videos

Learn about powerful ways to publish, organize, and drive discovery of your content using playlists and series.

Video Camp US: Spring 2021

Watch these clips from the Spring 2021 iteration of Video Camp US to help you optimize your video performance.

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