Video now accounts for almost half of all time spent on Facebook. Use sight, sound and motion to get your stories watched.
Nothing captures attention like video. Use video to build and maintain engagement with your audience.
Video is one of the most monetizable forms of content on Facebook. Use monetization tools such as in-stream ads.
500 million people now watch video on Facebook every day. Use sight, sound and motion to get them talking about your stories.
Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the video and your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
Since most videos in mobile feed are viewed without sound, it’s important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
There’s no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.
In this series, we ask some of your top questions directly to the people within Facebook who are building the tools you use.