#Gomobile: How Smartphone is changing the digital ecosystem
•Download as PPTX, PDF•
0 likes•493 views
Check how smartphone is changing the world of interaction, communication and shopping. How to indulge it as a major marketing channel for speaking with your customers. The way of interaction with customers is changing, they are looking for a personalized environment where they can interact, communicate with a world anytime, anywhere. With recent studies it has been observed that smartphone users are likely to use their devices in all environments for their major or minor tasks. It is the most reliable companion with that, they spent their most of the time. Evolution of apps has also changed the world of shopping, communication. People are being very comfortable due to it's user experience, personalized medium of communication.
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
#Gomobile: How Smartphone is changing the digital ecosystem
- 1. IMPACT OF SMARTPHONE IN DIGITAL ECOSYSTEM
- 2. Success Factors • Custom & Personalized solution • Relationship • Accessibility anytime, anywhere • Compelling Experience • Mobile Website VS Apps • Device & platform where users spent their most of the time • Brand Loyalty • Repeated Business
- 3. Mobile users & their Shopping Behavior • More than 25% Smartphone users are going for online purchase • 80% of customers quit from mobile site due to bad user experience • Smartphone users spent their 89% time to access the media through Apps, while 11% time on media through mobile website • 90% Young Smartphone users are interested in real time promotions delivered to their Smartphone. • 61% of Smartphone users only check first page of search result • After getting a mobile personalized mail, 55% users make at least one purchase
- 4. Be Prepared • Smartphone and Tablets are going to take over • You need a completely mobile optimized site • Mobile ads perform better • People feel comfortable in purchasing from apps than website • Coupons & other in-store incentives works • Research that starts from Smartphone leads to purchase. • Give Your mobile shopper an app & encourage downloads
- 5. is - DemographicsHow Apps are affecting purchasing behavior of a consumer
- 6. Conversion Rates by device types
- 7. Apps vs. Mobile site uses
- 8. 50% of mobile consumer take an action after viewing an ad
- 9. Points of contact for Advertisement
- 10. Analysis: Smartphone Influence decision making process
- 11. Analysis: Research from Smartphone leads online and in-store purchase
- 12. Analysis: Smartphone is multi activity channel
- 13. App or Mobile website? • Can Your app take advantages of mobile phone functionality • Is personalization important • Does user experience matters you
- 14. Interesting Facts – Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices – 64% of decision-makers read their e-mail via mobile devices – Over 50% of worldwide mobile device owners use brand, product, or store apps, and 52% of those say the apps increase their interest in buying – Worldwide app store revenue is about 8.3 bn – Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017 – Mobile internet access enabled by Smartphone's and tablets has nearly doubled the amount of time spent online since 2010 – 65% of US Smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed
- 15. Future Prediction of Apps/Mobile Marketing – Apps will be more personal – Marketers will double down their marketing efforts and cost as potential buyers are shifting from desktop to mobile. – Major communication, interaction and conversion vehicle between businesses and customers – More control will be in hands of customers – Trend will be targeting each customer as a market – Retailers will step up their efforts by incorporating mobile into other parts of the customer journey, including order fulfillment, payments, and loyalty – mCommerce is going to blow
- 16. USA Office Address Sphinx Solutions 181, Ridgeley Avenue, Iselin,NJ – 08830, USA India Office Address Sphinx Solutions Pvt. Ltd. 6th Floor, Cybernex, 399, Shankar Seth Road, Swargate, Pune – 411047, M.H., INDIA We Are Social Facebook Twitter Linkedin USA : +1 732-947-4310 India : +91-20-24464646
Editor's Notes
- Half of the consumers take action after viewing an mobile ad