AT&T Starts Throttling Unlimited Data Users after 2GB of Monthly Usage

photoIn October, AT&T announced that they would start throttling data usage amongst mobile Unlimited Data Plan users. While AT&T no longer offers an Unlimited Data plan to new customers, many of the original iPhone purchasers are still grandfathered into that plan. Those iPhone users have been able to retain these Unlimited plans, even though AT&T has since moved to a tiered data plan structure.

When AT&T announced their plan to start throttling users, the company said that they would only be throttling the top 5% of users. Early reports of affected users had pointed to 10GB-12GB per month users as the initially affected.

It seems that ceiling has decreased significantly over the past few months, at least for some regions. John Cozen reports that he received his top 5% data usage warning after reaching only 2.1GB of data for January.

I received a message during my last billing cycle, warning I was in the top 5% of my region and would experience reduced data speeds next time I reach that level of data use. I immediately checked my data usage on the AT&T iOS app.

2.1 GB. Less than I expected considering AT&T offers a 3GB plan for $30 a month. The same amount I’ve paid for the unlimited data plan since signing up with them many years ago. AT&T no longer offers an unlimited data plan, anyone still on it has been grandfathered in.

Cozen contacted AT&T to make sure it wasn't a mistake, and after several back and forth exchanges, it seems clear that it wasn't a mistake. The AT&T representatives seemed to confirm that 2.1GB did fall in the 5% range and the only option to avoid throttling was to move to a tiered plan.

Cozen was understandably upset since AT&T even offers an unthrottled 3GB plan for the same price he is paying at $30 month.

AT&T's top 5% measurement seems to be region-specific, as some users are continuing to see higher than 2GB usage without throttling.

Top Rated Comments

pbassham Avatar
160 months ago
I got the same message right at 2gb. Ticks me off, really. 2gb doesn’t sound too unlimited.

[update] Atlanta area
Score: 30 Votes (Like | Disagree)
RedBarron Avatar
160 months ago
This is ********, how is 2gb unlimited.
Score: 28 Votes (Like | Disagree)
mizzar Avatar
160 months ago
I also was throttled after 2 GB. It has been VERY frustrating to deal with because the throttling is INCREDIBLY slow. I am on the unlimited data plan. If my data is slow because of natural congestion then no one is limiting it, thus it is unlimited, and slow. However, if AT&T is limiting my data speed, then it is NOT unlimited.

Moreover, their contract (AT&T) says that they have the right to throttle if you are abusing the network by doing things they do not permit (they have a list of things) and/or if you are compromising the integrity of the network.

I know from first hand experience (they throttled me last month) that they are being malicious and attempting to force people out of their unlimited data plans (or they miscalculated and are making reasonable users [like me] very upset):

a) The speed you are throttled to is too slow to load webpages and other simple internet content. Often you have to reload. AT&T's full speed on an iPhone 4S in Sacramento is 3.5 Mbps. They have throttled me down to about 0.10 Mbps, about 2-3% of the normal speed.

b) I do not abuse the network. I watch half an hour of video during my lunch break at work. That adds up to about 4 GB a month.

c) I was throttled after using 2GB of data in 15 days. This is not compromising their network because they offer a 5GB plan.

d) The point in which you are throttled is a floating, regional rule. If few people in your region do more than check their email, or if they are always in Wi-Fi, you are suddenly an "abusive" user. There will always be a top 5%.

e) It does nothing for other users. I have streamed like this during lunch for a long time. It has always been fast. When testing the speed on friends' phones, they reach the speeds I have always gotten, even though a full 5% of AT&T's "data hogs" have been throttled down.

f) Finally, network congestion doesn't happen by the GB. It happens during congested TIMES. A more sensible policy would be to limit users data who access it at highly congested times. The logical error there is: this already happens, that's what network congestion is, many people get on at the same time, and the network slows down. Think of rush-hour traffic. Just because 1 car drove across the country doesn't mean that they are the cause for slow traffic speeds at 6pm.

Enough said. I'm pretty sure there is a class action lawsuit sitting on the table here...

Take care,

Mr. Frustrated
Score: 25 Votes (Like | Disagree)
Mr Fusion Avatar
160 months ago
**** AT&T.

:apple:
Score: 20 Votes (Like | Disagree)
vertgo Avatar
160 months ago
This is totally out of character for AT&T! normally they don't seem like the type to slowly nickel and dime you until you're broke.

</sarcasm>
Score: 18 Votes (Like | Disagree)
OneOkami Avatar
160 months ago
I do have to call BS on the 2GB throttle point when the 3GB plan costs the same amount of money as what he paid for his "Unlimited".
Score: 16 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....