If you’re opening a tiny Target, where better than Dinkytown?
On Wednesday, Minneapolis-based Target opens the doors to its first-ever small-format store, christened TargetExpress.
Located near the University of Minnesota campus in Minneapolis, the new Dinkytown store totals only 20,000 square feet. That’s roughly a one-tenth the size of a sprawling SuperTarget store, and one-sixth as large as a regular Target store. A typical Walgreens or CVS drugstore is 13,000 square feet.
The store is a test for Target, which hopes the format can be successfully replicated elsewhere. It’s also a response to Walgreens and CVS, which have been aggressively expanding their store base in urban areas and challenging the big-box discounters.
Like the storied corner drugstore, the Dinkytown TargetExpress is on the first floor with apartments above. The store is at 1329 5th St. SE in Minneapolis.
The store’s assortment will look a bit like a drugstore, too: a pharmacy, health and beauty products, discretionary items like sunglasses, some home basics and some groceries, tailored to the student population around the U.
