Even The Sex At The Olympics Is Sponsored

from the don't-f**k-without-the-official-olympic-rubber dept

We’ve had plenty of stories about the insane lengths the Olympics goes to in order to block out any appearance of a non-sponsor brand, including taping over the brands of non-sponsors on bathroom fixtures and urinals. And, apparently, the Olympics obsession with deleting all non-sponsorship brands extends almost to the point of contact when athletes decide to get down and dirty with each other.

Every couple years, when the Olympics roll around, there are stories like this one, about the volume of sexual activity in the Olympic Village among the athletes. And, if we go by condom count, the volume keeps on growing:

At the 2000 Olympics in Sydney, the Australian organizing committee distributed 45,000 free condoms in the village. Eight years later in Beijing, 70,000 condoms—labeled with the phrase ‘Faster, Higher, Stronger’—were exhausted and 20,000 more were ordered. This year in London, the Olympic organizing committee is providing 150,000, using special dispensers which contain a message promoting sexual health. Averaged among 10,490 athletes, that’s enough condoms for every athlete to have sex 15 times over the Olympics’ three weeks

And, of course, the Olympics found a sponsor to pay up for the privilege of being where the rubber meets the… well, you know. Durex is the official condom of the games. But… uh oh, call in the brand police! BMX cyclist Caroline Buchanan tweeted a photo of free condoms available in the Olympic Village which (gasp!) were not made by Durex!

And, indeed, the response from the Olympics was swift, as they began an investigation into this illicit behavior, because just think of all the problems if these athletes had sex with a non-sponsored condom! That cannot be allowed at all.

Filed Under: brand police, condoms, london 2012, olympics, sponsorship