[WEBINAR RECORDING] Google Consumer Surveys: Smarter, Faster Market Research

Many traditional research methods are too long, overly complex and too slow, all of which contribute to reduced data quality and poor respondent experience.

Google Consumer Surveys is simple and accurate, making real-time market research possible for all business professionals.

Our approach to research includes respondent-friendly surveys, simpler question formats, cross-platform optimization, and clear incentive.

View the webinar recording now. You will:

• Understand how you can access large-scale research at a fraction of the time and cost of traditional methods
• Review our new targeting capabilities, including: zip codes, custom panels, occupation targeting, and cookie targeting
• Discuss customer success stories, highlighting real-time consumer research, ad effectiveness studies, and brand tracking

If interested in learning more, get in touch with the Google Consumer Surveys team at g.co/marketresearch.

Speaker: 

Monica Plaza 
Head of Sales & Business Development
Google

Monica Plaza is the Head of Sales & Business Development for Google Consumer Surveys. She and her team are responsible for sales, partnerships and the general go-to-market strategy for the online and mobile survey product. Prior to her role on the GCS team, Monica helped Google grow its core AdWords business in sales and strategy management roles on both the Agency Relations and Retail Sales teams. She holds an MBA from UCLA Anderson School of Management and a BA from University of California, Berkeley.