NEW YORK--(BUSINESS WIRE)--Sprinklr, Inc., the world’s most complete enterprise social technology company, today announced the expansion of its global operations to South America with its agreement to acquire Scup, the leading Brazilian provider of social media monitoring, customer care, and analytics technology. This acquisition continues Sprinklr’s social consolidation strategy and extends the company’s global leadership into the South American market.
“Global brands today require a truly global solution to reach today’s connected customer. With more than 78 million socially active Brazilians on social networks, our move to Brazil was necessary to support the global marketing needs of our customers,” said Ragy Thomas, CEO and founder of Sprinklr. “Scup provides Sprinklr with great technology, a first-class customer base, and a deep understanding of the nuances of the social marketplace in Brazil.”
Scup is a recognized technology leader and innovator in social media management for the South American market. Founded in 2009 in Sao Paulo, Scup was the first Brazilian social media platform certified by Twitter. The company currently serves more than 500 of the most social brands in Brazil. With Scup, Sprinklr will locally support its existing global clients who operate in South America with a dedicated team that has proven experience with companies like Banco Bradesco, Rede Record, and TAM Airlines.
“Brazilians are big users of social media, spending at least 14 hours each month on social networks like Facebook, Twitter, and YouTube. 25 of the largest global public companies are headquartered in Brazil,” noted Daniel Heise, co-founder of Scup. “Scup’s acquisition by Sprinklr will allow us to better serve global clients with local presence, and furthers Sprinklr’s commitment to finding innovative entrepreneurs who see how social media creates valuable customer experiences and generates meaningful ROI for enterprise brands.”
This announcement follows several months of major growth and expansion for Sprinklr. Recently, the company announced the establishment of Sprinklr Japan KK, a joint venture. In March, Sprinklr announced an additional $46 million in new funding – at a valuation of more than $1 billion – and launched the Experience Cloud™. In the last 14 months, Sprinklr has tripled in size and strategically broadened its capabilities with the acquisitions of Dachis Group, TBG Digital, Branderati, Pluck, and Get Satisfaction. The company has offices in 10 countries and employs more than 800 employees globally. Sprinklr was also recently named a social relationship platforms leader by both Forrester Research and IDC.
“With a highly social and mobile population, Brazil represents a great opportunity for marketers to create branded experiences for their customers across platforms, channels, and devices,” added Mike Niemczyk, Senior Social Content Strategist at Groupon. “Now, with Scup, Sprinklr will be able to empower global brands like ours in the South American market to better connect with their local customers.”
Sprinklr clients and prospective clients are invited to download this white paper to learn more about the state of social in Brazil.
About Sprinklr
Sprinklr is the world’s most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called "the most powerful technology in the market," Sprinklr's fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 800 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Accenture, Havas, and Razorfish. For more information, visit sprinklr.com or tweet us at @sprinklr.
About Scup
Scup is the leading social media listening, management and analysis tool that helps companies get to know in detail their target market, consumers and competitors, generating business insights and building solid relationships with their stakeholders. Scup was launched five years ago, is present on three continents and works with one in four of the 100 largest and best companies featured in Exame magazine. The company also has over 900 clients and 35,000 registered users. With over 70 employees passionate about innovation, Scup is the only technology of its kind in Latin America that has been certified by both Twitter and Facebook. In order to develop best practices in social networks and contribute to the growth of the industry, Scup shares knowledge by way of events and content available on Scup Ideas. Learn more about Scup at www.scup.com.
