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11 tips to build a social media presence
  1. Ask yourself 'why am I on social media? ' ...
  2. Make sure you use the right platforms for you. ...
  3. Let your audience know you're on social media. ...
  4. Optimise your profiles. ...
  5. Keep an eye on algorithms and updates. ...
  6. Create an editorial schedule. ...
  7. Keep it fresh. ...
  8. Don't push the hard sell.
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