Behavior of mobile users towards the Promotional Calls

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Hi, I am Syed Fawaz Ahmed. I am a student of New Media Design at National Institute of Design.

I am trying to understand how people react to the promotional calls from Service Providers(Airtel / Vodafone / Idea).
These calls usually play a pre-recorded audio or song to promote new offers or schemes.

The scope of my study is to know what people feel about these promo calls and how do they react to these calls. I intend to know the "words / terms / phrases" people use to save the promo numbers in their mobile.

I would really appreciate your reply which would help me in my study.

Thanks
Fawaz

What do you feel about the Promo Calls from Service Providers?

E.g. You get a call from an unknown number. You pick the call and it says "Vodafone offers latest ringtones... "

How do you react to the Promo Calls?

Pick the call and listen to it fully

Pick the call and disconnect if not interested in the offer

Pick the call and disconnect immediatly

Do not pick the call

Disconnect the call without picking

Other:

Clear selection

If you listen to the Promo Calls... What do you do next?

I immediately subscribe to the offer, if I am interested

I think about the offer and then subscribe

I listen to them just to know the latest offers

I usually don't do anything

Other:

If you disconnect (or do not pick up) the call.... How do you know its a Promo Call?

How do you decide whether its a normal call(from a person) or a promo call

I do not pick up calls from unknown numbers

I know the time-of-the-day when these calls come, so I avoid picking calls at that time

I recognize the Promo Calls by the numbers (or a few number series)

I save the phone-number of Promo Calls so that I can avoid them

Other:

If you save the phone-number of promo calls, What word or term(s) do you use to save them?

Provide multiple answers if applicable

Do you know about the National Do Not Call Registry (NDNC Registry)?

The DO-NOT-DISTURB facility

yes

Clear selection

If Yes, have you subscribed for the NDNC Registry?

yes

Clear selection

How frequent do you want the service providers to call you?

Its OK, if they call me once everyday

Its OK, if they call me once in a week

Its OK, if they call me 1-2 times in a month

I dont want them to call me ever

Other:

How do you rate the overall experience of the Promo Calls

Bad

Excellent

Clear selection

Any other comments?

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