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Changing Media Summit: an intro to programmatic advertising

This article is more than 9 years old

Programmatic advertising is now ubiquitous. Brian O’Kelley, CEO of AppNexus, looks at the technology’s past and future promise

AppNexus will be speaking at this year’s Guardian Changing Media Summit (18 and 19 March) about what programmatic advertising means for publishers, agencies and brands. Don’t miss their president Michael Rubenstein in conversation with Rory Cellan-Jones, discussing the opportunities and challenges that programmatic advertising poses to the media industry.

CMS will feature industry figures from the likes of Facebook, Twitch, Twitter, and more, discussing how media companies are adapting and profiting from digital disruption. The full speaker line-up is here.

AppNexus is the headline sponsor of this year’s Changing Media Summit. All Guardian Media Network content is editorially independent except for pieces labelled “Brought to you by” – find out more here.

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