Summary: How brands outlive the companies that created them A business efficiency expert talks about the all-pervasive nature of branding and its ongoing evolution over generations A Brand s manifestations exist within the smallest fraction of the entity, as also they exist in the complete whole. Howe...
Date: Monday , September 19, 2016
Publication: dt Next,
Agency: Bureau
Edition: Chennai,
Page No: 6,
Location: Middle Left,
Size(sq.cms): 280