MUMBAI: Daimler India Commercial Vehicles (DICV), the Indian subsidiary of Daimler AG on Wednesday launched its first set of trucks under the BharatBenz brand in Mumbai. The three Heavy Duty BharatBenz Trucks - 2523R and 3123R for the haulage segment and 2523C for the construction segment – will now be commercially available through dealerships across India.
The three Heavy-Duty trucks launched today, are the first in a range of 17 models that are going to be launched over the next 17 month. Eight of them where already presented to the market in a large-scale customer-event in March this year.
BharatBenz claims that the trucks give a fuel efficiency that is 10% better in comparison to existing products in the market.
The Heavy-Duty Trucks, based on the Mercedes-Benz Axor platform, have been localised to suit specific needs of Indian customers, featuring a six-cylinder engine with 230 HP (170 KW). The trucks are packed with features to enhance Safety & Performance.
Speaking on the occasion, Mr. Marc Llistosella, Managing Director and CEO, DICV said: "Today is an important milestone for all of us at Daimler and Indian trucking.
From today, Indian truck buyers will have a new choice. A choice, for trucks that are more fuel efficient, more reliable and in the end make them more successful. BharatBenz is here, and we are proud to have delivered on the promise we made since 2010 - to launch our trucks in September 2012. We will drive the change in the Indian market with a whole new product, sales and service experience for our customers."
MD & CEO of Daimler India Commercial Vehicles Private Ltd Marc Llistosella (L) with VP Purchasing/Logistic Eric Nesselaauf at the launch of Bharat Benz trucks in Mumbai. PTI
Daimler is also offering financial services and insurance under Daimler Financial Services and BharatBenz Insurance to its customers. BharatBenz also has tied up with four Indian financial institutions – HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank Ltd., who will offer tailored financing solutions for customers.
The three Heavy-Duty trucks launched today, are the first in a range of 17 models that are going to be launched over the next 17 month. Eight of them where already presented to the market in a large-scale customer-event in March this year.
BharatBenz claims that the trucks give a fuel efficiency that is 10% better in comparison to existing products in the market.
The Heavy-Duty Trucks, based on the Mercedes-Benz Axor platform, have been localised to suit specific needs of Indian customers, featuring a six-cylinder engine with 230 HP (170 KW). The trucks are packed with features to enhance Safety & Performance.
Speaking on the occasion, Mr. Marc Llistosella, Managing Director and CEO, DICV said: "Today is an important milestone for all of us at Daimler and Indian trucking.
From today, Indian truck buyers will have a new choice. A choice, for trucks that are more fuel efficient, more reliable and in the end make them more successful. BharatBenz is here, and we are proud to have delivered on the promise we made since 2010 - to launch our trucks in September 2012. We will drive the change in the Indian market with a whole new product, sales and service experience for our customers."
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Daimler is also offering financial services and insurance under Daimler Financial Services and BharatBenz Insurance to its customers. BharatBenz also has tied up with four Indian financial institutions – HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank Ltd., who will offer tailored financing solutions for customers.
( Originally published on Sep 26, 2012 )
