Basic SEO strategy is different for e-commerce site.
Here are some basic SEO tips which will help your e-commerce site to maximise organic traffic and sales.
1. URL Optimization:
Url should be unique and keyword rich for each product.
Instead of using some numbers for product in url use product name.
For example: Avoid using www.abc.com/123456659/
Use www.abc.com/women-apparel/
2. Products Description:
Create unique product description for every products.
3. Avoid Duplicate Content / Page:
In e-commerce site there are lot of chances to create duplicate pages.
So, try to avoid duplicate pages and best practice is to use Robots no-index no-follow for all search pages.
4. Site Load Time:
Optimize your site load time by reducing the size of the images but don't compromise with the image quality.
5. Images and Videos:
Add proper and related images and videos of product. Image and video should be of high quality and use targeted keyword as the Anchor text for that product.
6. Title and Meta Description:
Title and meta description which are appearing in Search engine result should be unique and catchy. So, that the user click on the link from Search engine result page.
7. Use HTTPS for URL:
For an e-commerce website it is very important to have your site secure.
Make your site secure by using HTTPS. HTTPS provides and extra layer to security for your site.
According to Google SSL Update HTTPS is a ranking single to Google SERP.
8. Search Facility within Site:
Provide search facility within your site which is user friendly. And also it provides the most relevant results for the search query.
So that the user can navigate and do more shopping on your site.
9. Internal Linkings:
Do proper internal linking. By adding or linking your page to several other related page within your domain.
10. Site Navigation & Proper Categorisation:
For e-Commerce website site navigation is a important factor. Because it will helps in higher search engine rankings for your product and also it gives smooth navigation from one product to other or one category to other category for users.
11. Add Forums:
From the point of content for the e-commerce site add forum and encourage your user to take part and join the discussion.
12. Product Reviews:
Users are much more interested in to buy products having review. So, encourage your user to write the review about products.
13. Social Integration:
Add Social sharing buttons on each product page so that user can share these products within their circle.
14. Don't Put Down Out of Stock product Pages:
Instead of putting down out of stock product pages show a message for Out of Stock product.
Because these pages gives the more number of indexed pages or content to the Google bots.
These are the few basis tips for e-commerce site.
If I missed some important point then please mention in Comment box.
Here are some basic SEO tips which will help your e-commerce site to maximise organic traffic and sales.
1. URL Optimization:
Url should be unique and keyword rich for each product.
Instead of using some numbers for product in url use product name.
For example: Avoid using www.abc.com/123456659/
Use www.abc.com/women-apparel/
2. Products Description:
Create unique product description for every products.
3. Avoid Duplicate Content / Page:
In e-commerce site there are lot of chances to create duplicate pages.
So, try to avoid duplicate pages and best practice is to use Robots no-index no-follow for all search pages.
4. Site Load Time:
Optimize your site load time by reducing the size of the images but don't compromise with the image quality.
5. Images and Videos:
Add proper and related images and videos of product. Image and video should be of high quality and use targeted keyword as the Anchor text for that product.
6. Title and Meta Description:
Title and meta description which are appearing in Search engine result should be unique and catchy. So, that the user click on the link from Search engine result page.
7. Use HTTPS for URL:
For an e-commerce website it is very important to have your site secure.
Make your site secure by using HTTPS. HTTPS provides and extra layer to security for your site.
According to Google SSL Update HTTPS is a ranking single to Google SERP.
8. Search Facility within Site:
Provide search facility within your site which is user friendly. And also it provides the most relevant results for the search query.
So that the user can navigate and do more shopping on your site.
9. Internal Linkings:
Do proper internal linking. By adding or linking your page to several other related page within your domain.
10. Site Navigation & Proper Categorisation:
For e-Commerce website site navigation is a important factor. Because it will helps in higher search engine rankings for your product and also it gives smooth navigation from one product to other or one category to other category for users.
11. Add Forums:
From the point of content for the e-commerce site add forum and encourage your user to take part and join the discussion.
12. Product Reviews:
Users are much more interested in to buy products having review. So, encourage your user to write the review about products.
13. Social Integration:
Add Social sharing buttons on each product page so that user can share these products within their circle.
14. Don't Put Down Out of Stock product Pages:
Instead of putting down out of stock product pages show a message for Out of Stock product.
Because these pages gives the more number of indexed pages or content to the Google bots.
These are the few basis tips for e-commerce site.
If I missed some important point then please mention in Comment box.
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