Content-Plan-Sample

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1	Editorial Calendar Template
2		CONCEPTS, TOPICS, KEYWORDS	ARTICLE/CONTENT TITLES		AUDIENCE					MEDIA TYPE(S)	DESTINATIONS/CHANNELS												PUBLISHING
3		Keywords should be included in content text to improve content SEO and drive traffic	Make sure to include a Call toAction (CTA)		Who do you want to talk to?
4	Categories and Messaging Themes		Title/Headline	Article type: Educate - How-To -Product Promotion	Persona 1	Persona 2	Persona 3	Persona 4	Persona 5	Articles/Blog - Video - Podcast - Infographic - Presentations - Newsletters - Email	Website	WordPress blog	Facebook Page	Twitter	LinkedIn Page	YouTube	Google+	SlideShare	Pinterest	Tumblr	Flickr	Instagram	Due Date	Point Person	Target Publish Date
5	Customer Value Propositions
6	Differentiators	Spotlight the unique features and benefits of your product or your brand that sets it apart from your competitors.
7	Customer needs/concerns	Your content should answer some unmet need or question for your customer. It must to be useful in some way to the customer, over and above what you offer as a product or service.
8	Definine your voice	You need to know not only how you want to speak to your customers, but also what you want to tell them.
9	Top 5 things you want people to know
10	Top 5 things you want people to do
11	Primary Calls to Action (CTAs)	Calls to Action are the triggers that lead a visitor to engage in a meaningful next step with your brand, like reading and recommending more content or making a purchase decision.
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13	Unique way(s) customers can be involved with our company or product
14	What is unique?
15	How to be involved
16	How to buy
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18	Company
19	History
20	Core Values
21	Company or Product Stats
22	Delivery
23	Support
24	People
25	Finance
26	Management
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28	Industry
29	What's trending
30	Current happenings
31	Notable studies
32	Upcoming industry events
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34	FAQs and Product/Sales Support
35	Product Comparison Posts	Compare your own products with each other or with those of of your competitors.
36	List Posts - Top 10 and "How To's"
37	Address a Problem	Videos are great for this.
38	Client Story Post
39	Personal Story Post
40	Single Product Promotion
41	New Product Release
42	Contest Posts
43	Interview Posts
44	New Features Post
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46	Events / Announcements by Month
47	January	Itemize and publicize events month-by-month
48	February
49	March
50	April
51	May
52	June
53	July
54	August
55	September
56	October
57	November
58	December
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