Barbara Mackey en The Inbounder
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Ponencia de Barbara Mackey en The Inbounder.
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Barbara Mackey en The Inbounder
- 1. @barbmk Onsite Search. Empatía en el mundo de la moda BARBARA MACKEY #theinbounder Talk in Spanish – Put the on
- 2. Bárbara Mackey La empatía es la intención de comprender los sentimientos y emociones, intentando experimentar de forma objetiva y racional lo que siente otro individuo.
- 4. Bárbara Mackey NECESIDAD INTERÉS INTENCIÓN COMPRA
- 5. Bárbara Mackey NECESIDAD INTERÉS INTENCIÓN COMPRA
- 7. Bárbara Mackey 59% viewed products 18% Added to bag 2.6% CVR INTERÉS INTENCIÓN COMPRA NECESIDAD INTERÉS INTENCIÓN COMPRA
- 8. Bárbara Mackey 64% viewed products 18% Added to bag 2.6% CVR 59% viewed products 12% Added to bag 1.3% CVR 60% viewed products 15% Added to bag 2.4% CVR Desktop Mobile Web Tablet Web NECESIDAD INTERÉS INTENCIÓN COMPRA
- 9. Bárbara Mackey NECESIDAD INTERÉS INTENCIÓN COMPRA
- 10. Bárbara Mackey Desktop: 72% Mobile: 80% Tablet: 75% PÉRDIDA DE INTERÉS (No cart addition rate) NO COMPRA FINAL (Cart abandon) Desktop: 86% Mobile: 90% Tablet: 85% NECESIDAD INTERÉS INTENCIÓN COMPRA
- 11. Bárbara Mackey PÉRDIDA DE INTERÉS (No cart addition rate) 1. Mayor correlación con CVR 2. Engagement 3. Empatía
- 12. Bárbara Mackey
- 14. Bárbara Mackey Term queries % of total queries jumpsuit 976 1.5% linen 762 1.1% navy dress 681 1.0% outlet 594 0.9% tights 537 0.8% estella 521 0.8% search website 499 0.7% shorts 499 0.7% white dress 492 0.7% silk 477 0.7% hats 476 0.7% black dress 444 0.7% prom dresses 427 0.6% jumpsuits 419 0.6% blue dress 407 0.6% jeans 392 0.6% hat 384 0.6% shrug 364 0.5% lace 364 0.5% lace dress 363 0.5% 9950 queries en total Se repiten…
- 15. Bárbara Mackey Keyword Searches % total searches CTR to Product Add cart rate dress 10,334 8.7% 26.7% 13.2% dresses 4,839 4.1% 18.9% 4.6% girls 2,292 1.9% 24.7% 11.3% navy 1,984 1.7% 18.4% 15.0% white 1,738 1.5% 16.1% 14.6% lace 1,575 1.3% 18.2% 15.3% linen 1,456 1.2% 19.7% 17.4% shoes 1,432 1.2% 29.9% 9.6% maxi 1,383 1.2% 56.1% 5.5% black 1,201 1.0% 16.4% 11.2% blue 1,178 1.0% 12.7% 18.7% top 1,167 1.0% 25.0% 18.2% jumpsuit 1,040 0.9% 10.7% 6.3% prom 1,023 0.9% 9.0% 7.6% baby 1,006 0.8% 27.3% 22.9% pink 1,003 0.8% 17.6% 16.4% flower 923 0.8% 30.6% 10.6% wedding 887 0.7% 30.0% 1.1% girl 886 0.7% 30.8% 8.1% tights 875 0.7% 19.4% 20.0% estella 861 0.7% 30.8% 19.2% Top unique terms sorted by searches
- 16. Bárbara Mackey >20% Add to cart rate Term % of total queries CTR Add to cart rate dress 8.7% 26.7% 13.2% girls 1.9% 24.7% 11.3% navy 1.7% 18.4% 15.0% white 1.5% 16.1% 14.6% lace 1.3% 18.2% 15.3% linen 1.2% 19.7% 17.4% black 1.0% 16.4% 11.2% blue 1.0% 12.7% 18.7% top 1.0% 25.0% 18.2% pink 0.8% 17.6% 16.4% flower 0.8% 30.6% 10.6% estella 0.7% 30.8% 19.2% denim 0.7% 26.2% 11.1% silk 0.7% 20.7% 13.9% cardigan 0.7% 42.4% 12.0% skirt 0.6% 30.5% 11.7% tops 0.6% 21.2% 15.9% trousers 0.6% 33.4% 10.6% jacket 0.6% 42.6% 11.1% shorts 0.5% 20.9% 18.3% Term % of total queries CTR Add to cart rate baby 0.8% 27.3% 22.9% tights 0.7% 19.4% 20.0% hair 0.7% 10.7% 25.6% outlet 0.6% 5.2% 27.0% gold 0.6% 16.7% 25.2% hats 0.5% 8.4% 20.4% ivory 0.4% 19.3% 20.0% accessories 0.4% 7.4% 25.0% children 0.4% 12.0% 25.0% print 0.4% 31.4% 20.7% boys 0.3% 19.4% 23.6% socks 0.3% 25.3% 34.4% shirt 0.3% 27.9% 25.5% wedge 0.3% 21.8% 26.9% silver 0.3% 19.1% 25.0% sandals 0.3% 18.8% 20.9% embellished 0.2% 16.5% 23.9% yellow 0.2% 19.5% 26.9% communion 0.2% 17.6% 20.9% aurora 0.2% 57.1% 21.6% >10% Add to cart rate
- 17. Bárbara Mackey • baby tights • baby dresses • baby shoes • baby estella • baby dress • baby • baby girl dresses • baby cardigan • baby hat • bandoo baby • baby olivia • baby boy • baby hats • headband baby • baby girl shoes • baby girls dresses • baby ethelle • baby girl tights • baby booties • baby flower girl • tights • baby tights • girls tights • ivory tights • glitter tights • childrens tights • party tights • children tights • silver tights • butterfly tights • gold tights • baby girl tights • support tights • white tights • kids tights • nylon tights • girls ivory tights • socks and tights for girls • tights girl • tights cream • hair • hair accessories • hair clips • hair clip • hair accesories • hair bands • hairband • hair flower • girls hair clips • hairbands • hair accesorise • hair band • hair slides • hair accsesories • hair ponies • heart shaped hair ponies • hair garland • childrens hair accessories • gold hair • hair accessories for children
- 19. Bárbara Mackey
- 20. Bárbara Mackey
- 21. Bárbara Mackey VARIATION CLICKS ON PRODUCT CLICK ADD TO BAG ORDERS Variation1 -0.03% 2.05% 0.44% Percentage uplift compared to the control:
- 22. Bárbara Mackey Qué problema hemos resuelto?
- 23. Bárbara Mackey